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Nykaa E-Retail - IT RATE
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Nykaa E-Retail

//Nykaa E-Retail
Nykaa E-Retail2019-01-17T10:45:59+00:00

Project Description

Enhancement of a Beauty Retail Platform

Customer: Nykaa E-Retail
Country: India
Industry: Retail
Platform: Mobile and Web
Website: www.nykaa.com
Customer Profile: Nykaa is India’s leading multi-brand beauty retailer for cosmetic and wellness products.

Nykaa wanted to improve customer engagement and conversion rate through its BeautyBook blog and shoppable videos.

Nykaa TV, a video streaming module was built within the app that allows customers to add products to bag in real time (while watching the video). Nykaa Network, a Q/A user community was developed to allow users to chat with beauty experts, ask and answer beauty related questions. BeautyBook blog, which was built on WordPress V3 was upgraded to V4.5, along with better storage space management, security enhancement, and performance improvement.

Technology Stack
Backend: Laravel, Elasticsearch, Mongodb, MYSQL
Frontend: Java, Swift, WordPress

Company: Daffodil Software

United States, Grandville


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2885, Sanford Ave SW #28585, Grandville, MI 49418 USA
+1 201 984 1549
DLF Silokhera SEZ, Sector 30, NH 8, Gurugram, Haryana - 122001, India
+91 124 663 0100
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+1 201 984 1549