Enhancement of a Beauty Retail Platform
Customer: Nykaa E-Retail
Platform: Mobile and Web
Customer Profile: Nykaa is India’s leading multi-brand beauty retailer for cosmetic and wellness products.
Nykaa wanted to improve customer engagement and conversion rate through its BeautyBook blog and shoppable videos.
Nykaa TV, a video streaming module was built within the app that allows customers to add products to bag in real time (while watching the video). Nykaa Network, a Q/A user community was developed to allow users to chat with beauty experts, ask and answer beauty related questions. BeautyBook blog, which was built on WordPress V3 was upgraded to V4.5, along with better storage space management, security enhancement, and performance improvement.
Backend: Laravel, Elasticsearch, Mongodb, MYSQL
Frontend: Java, Swift, WordPress