If you have ever been interested in SEO promotion of websites, you must have faced such a term as link building. In this article, we are going to discuss how links influence search promotion, why it is important, and which links really help, and which can hurt.
Why Is SEO Important for Website Traffic
Any website needs visitors, and the more of them, the better. Every website owner tries to advertise their project in different ways, and promoting it in search engines is considered one of the most important ways for long-term projects. The higher on search engine results your site is, the more engaged visitors you get.
People who enter a relevant question into the search box are some of the most valuable visitors. On the one hand, they are potential customers, buyers, or users because they have already shown interest in your topic. On the other hand, unlike advertising conversions, you don't have to pay for these visits to the project pages.
Of course, SEO requires considerable financial investment, but in the long run, it pays off. If your website ranks high in search engine results, you will constantly get new visitors and clients. A properly done SEO strategy is important for improving the efficiency of the website and for brand recognition.
What Does Link Building Give SEO
While ranking websites, search engines pay attention not only to the quality of content and relevance of the search request but also to the credibility of the resource. It's determined by the number of good links.
If many authoritative resources refer to pages on your website, search bots understand that the information on the page is interesting and useful to users.
But there are two very important factors here:
- The websites with the links should be evaluated by search engines as useful and visited. Links from various "junk" directories or "dead" projects are not useful, and sometimes, even reduce the rating of your project
- Links should be relevant to your subject. The site containing your link doesn't necessarily have to be devoted to the same goods and services as yours. But the text with the link needs to have the information on the subject. This can be topics on forums, useful articles, etc.
Such links increase the importance of your resource and, accordingly, it rises higher on search engines.
What Link Building Strategies Are Considered Good
When choosing a link-building contractor, you should clearly understand which link building techniques they plan to use, as it directly affects the results of the promotion.
Using Links White-hat Is Reliable and Profitable
"White" reference weight means long-term external links placed on the visited sites. They are rather expensive, but the result is always positive. Such links are usually placed permanently or for a long period of time depending on agreements with the project owners.
Even with a small budget to promote the website, good link building includes as many links white-hat as possible.
Temporary Links: Pros and Cons
Webmasters, who earn money by selling external links, still use specialized exchanges. Here you can buy cheap temporary links for your resource, but you should be very careful.
You should make sure the quality of sites where your anchor will be located is high and calculate the best period of temporary placement. But such methods should just be auxiliary. They are used in the first stages of the promotion of a new website and only under the guidance of a professional. Otherwise, you can harm your own project.
Avoid Black-Hat Marketers
There are many offerings on the Internet that promise you a quick promotion of the site for a small amount of money. Marketers tell you that in a short time, your website will be higher on search than most competitors. Some even guarantee the top search results in Google.
Most often, these proposals are placed by black-hat marketers who only use temporary links exchangers, choose low-quality links, and use other "black" methods of promotion. In the latter case, they use the fraud schemes that are prohibited by search engines.
As a result, for a short time, your website may indeed rise in search engine results. But the violations will be detected very soon, and there's a high chance that your project will disappear from search engines almost completely.
Saving such a website is extremely difficult, time-consuming, and expensive. Quite often, experts even recommend forgetting about the existing domain and starting from scratch. Therefore, you should be extremely careful when choosing the link build strategies, make a reasonable budget, and work solely with reliable SEO specialists.