Top Experiential Marketing Companies

Best Experiential Marketing Firms: Promote Brands Through Impressions

Many well-known brands turn to experiential marketing firms to promote their products and services. Professional experiential marketing agencies will help you choose the right format and run a successful event.

When It's Time to Turn to Experiential Marketing Firms

In today's environment, attracting the attention of people to your brand via traditional methods is getting increasingly complicated. Advertising aimed at wide audiences simply gets lost in the flow of information. This is where experiential marketing agencies can help. They can organize various events or create a unique interactive advertising campaign to reach your target audience.

What Is an Experiential Marketing Agency?

Numerous surveys show that people tend to prefer products/services they are already familiar with. At the same time, it's extremely important for companies to get feedback in order to study their customers. Experiential marketing solves all these issues.

This type of marketing is all about interaction with the customers. Companies that use experiential marketing allow people to get full hands-on experience with the brand. At the same time, customers learn the advantages of the company/brand and can share their impressions.

Experiential Marketing Agency: Benefits of Cooperation

Increased sales

Customers rate experiential marketing as the leader among different marketing methods which help them make a purchasing decision.

Engagement

About 82% of people admit that participation in events and promotions is much more favorable for engagement than other methods of communicating with customers.

Personal Experience and Insight

About 85% of participants in events, held by experiential companies, confirm that they will definitely share their experience with others. They admit that this method makes them more receptive and loyal to the brand.

Examples of Best Experiential Marketing Companies

The most famous example of experiential marketing is tastings. Customers can try this or that product and immediately purchase it afterward.

A few other popular methods of interaction with customers are workshops, seminars, and educational programs. This is where it's essential to preserve the element of interaction, otherwise, the event can quickly turn into a traditional lecture without feedback.

Courses, Promotions, Events

Best experiential marketing agencies recommend holding promotions dedicated to solving some important problems. For example, Sensodyne (toothpaste) held a large-scale event in London. People were able to check their teeth for free, get tips on oral care, take pictures with huge fake teeth, and simply have fun.

After hiring an experiential marketing agency, Lululemon Athletica (sportswear) launched free yoga workshops to expand its community. This is how the company unites people passionate about sports and promotes its brand.

Unique Pop-Art Objects

This method is actively used by experiential marketing companies in the USA. Unusual pop-art stores can appear anywhere for a few hours (or days). For example, when launching a new brand, New Balance (athletic shoes) turned traditional street coffee carts into sneaker stores on wheels.

In 2018, the Westworld (HBO series) installation, known as “Live Without Limits," took place at SXSW in Austin, Texas. It involved a fake tourism campaign to visit Westworld with around 2 acres of land used to recreate the fictional Sweetwater town. Guests were taken to the town by bus and literally immersed in the show.

Virtual Reality

Top experiential marketing companies actively use modern technology and unusual experiences in their work. For example, Shell (oil and gas) offers customers to feel like fuel and take a journey from the gas tank to the engine. Such an experience is, obviously, impossible in reality, which is why the video has become very popular.

City Social (restaurant) in London chose augmented reality (AR) to attract customers. They had to hire not only an experiential agency but also a team of mobile app developers. As a result, after installing the restaurant's app, customers can point their phone camera at any cocktail and see a vivid animation with a description of the ingredients and entertaining effects.

Where to Look for Experiential Marketing Companies

Today, many marketing agencies use experiential marketing in their work. If you cooperate with marketing firms for traditional promotion methods, make sure they can offer creative ideas in experiential marketing.

An interesting experiential marketing agency review with examples of their best solutions will help you find a reliable contractor. There are many experiential marketing project description examples in the media. This sphere is interesting for readers and popular with journalists.

Google Search can also help here. Experienced companies know how to promote not only their customers but also themselves. By the way, when choosing your agency, pay attention to the quality of the site, as it's one of the main indicators of professionalism among marketers.

How to Choose an Experiential Marketing Agency

Choosing the best experiential firms is almost no different from finding a contractor for any other type of promotion:

• Decide on the budget and set personal priorities. You can ask an experiential marketing firm to decide on the type of advertising campaign or specify it when submitting your request to the company;
• Study company experience. The agency should have successfully completed experiential marketing projects in its portfolio;
• Regional specifics. An advertising campaign is most often focused on a specific region. Make sure the marketers understand every regional peculiarity of advertising perception, know the legislation of the country, and have experience there;
• Check information. Talk to a few former clients of your chosen experiential marketing companies and make sure the cooperation was successful.

Conclusions

When choosing experiential marketing companies, it's very important that you find a common ground with the contractor. Opt for professionals - truly unusual and creative solutions attract the most customers. Remember that it's not all about flashy advertising, but about customer engagement, as well. The latter is crucial in experiential marketing. Your advertising concept should reflect this factor.

FAQ

What are some great examples of experiential marketing?

One of the best examples is Sensodyne's marketing campaign. People were entertained while learning something new about the toothpaste and having their teeth checked for free. Another example is Shell - the company created a VR video, where you can feel like you’re "fuel" and travel through the engine.

What are some amazing things companies have done to get new clients?

They use master classes, AR, and pop-art objects to attract clients. For example, New Balance converted traditional street coffee carts into mini sneaker stores (sport coffee carts). City Social visitors can study the composition of cocktails in the menu via an AR app. At the WestWorld series launch, an entirely fictional city was created to become an art object.

What are some differences between traditional marketing and experiential marketing?

Traditional marketing uses one-way communication: promotional materials communicate the benefits of the brand to customers. However, the latter often get lost in the abundance of information. Experiential marketing focuses on engaging consumers by participating in promotions, master classes, tastings, and so on.