Top Media Planning and Buying Companies
Best Media Planning and Media Buying Firms
Experiental marketing company. Supercharge your brand with relevant, productive, and personable real-life experiences.
Supercharge your brand with original, scalable, and personable experiential marketing ideas. Activate outdoor experiences to get known, share your story, build community, generate content, and gain market share. We've got you covered, from New York City to Chicago to Los Angeles and every city in between.
Make experiential a competitive advantage, show people how your brand adds value to their life. Our rep is strong among creative agencies, media shops, startups, and established brands.
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$5,000 +
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10 - 49
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$25 - $49 / hr
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US, Boston
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A new era development agency.At LitSpark, we help your product enter the new era of technology and be ready for the future. Developing in Python, Node, Angular, React is what we are made for!
LitSpark Solutions is a quirky, cutting-edge development and marketing agency based in Bangalore, serving clients around the world. We specialize in services such as app development, web development, SEO, SMM, graphic design, content marketing, email marketing and more.
We offer brands a one-stop shop for all their technical and marketing needs. When it comes to development, at LitSpark we help your product enter the new age of technology and be ready for the future. We develop on the latest technology stacks such as Flutter, Python, Node, Angular, React and Laravel, which we are built for, adhering to strict design criteria.
In marketing, we use the latest tools and techniques to make your product the brand it aspires to become. We connect companies with their ideal customers when they're on Google with SEO and PPC, on social media with social media marketing, and via email with email marketing.
We leave no stone unturned to deliver a profitable service to any brand, whether it's a start-up, a corporation or an established brand.
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$1,000 +
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10 - 49
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< $25 / hr
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IN, Bangalore
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We now have a highly professional IT department, experienced account managers (many leaving similar companies to work at Adsterra), a risk management and policy team, and other skilled employees.
Adsterra is a world-renowned advertising network with a Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of its traffic is mobile). More than 18,000 direct publishers and more than 12,000 brands, affiliates, media agencies and ad networks across core and non-core verticals. Advertisers can choose between an intuitive self-service platform with auto-registration and chat support or working with a personal manager.
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$1,000 +
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250 - 999
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< $25 / hr
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CY, Limassol
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Custom Application Development using existing and emerging technologies that supports wide range of platforms and meets line of business requirements.
AI Software is a Metro Detroit, Michigan based company with offices in Irvine, California and Ahmedabad, India. AIS was started in 2009 by people passionate about technology. AIS is a Microsoft Gold Partner, Telerik Progress Elite partner and Xamarin authorized consulting partner.
AIS has helped some of the Fortune 500 enterprise clients in US with their business process automation and custom app development needs. Our team is focused on developing software solutions that helps save time and make business processes more efficient. We employ extendable architecture, write maintainable code and deliver user friendly solutions.
We are helping clients with our Hybrid Outsourcing delivery model for developing new products, maintaining existing solutions and reducing IT costs.
AI Software - Custom Web and Mobile Application Development, IT Consulting Company in Detroit, Michigan and Ahmedabad, Gujarat, India - AI Software LLC
Application Development
Custom Application Development using existing and emerging technologies that supports wide range of platforms and meets line of business requirements.
Mobile Development
End to end development of business mobile applications using Native, Hybrid and Cross Platform technologies like Xamarin, Objective-C, Android SDK and PhoneGap.
IT Staff Augmentation
We provide experienced consultants with proven track records in some of the niche skills in Microsoft .Net and Mobile platforms.
IT Consulting
Our IT experts provide consulting for modern technologies and best practices or create a solution to best meet client requirements.
Training
Leverage our experience to learn best practices in modern software development. We provide training for development using Microsoft .net platform. Our experience includes Telerik Controls, Reporting, Testing Framework and Xamarin.
AI Software - Custom Web and Mobile Application Development, IT Consulting Company in Detroit, Michigan and Ahmedabad, Gujarat, India - AI Software LLC
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$10,000 +
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10 - 49
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$50 - $99 / hr
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US, Troy
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We allow users to work on the CPI or CPA payment model in mobile marketing, we can achieve all the necessary KPIs for verticals such as gaming, gambling, utilities, etc. In addition, we work with more than 100 GEOs, so our collaboration is expanding worldwide at the speed of light.
Appitate is a team of dedicated people, and we can help you with your business decisions, whether you're an advertiser or a publisher. Every member of our team is a professional player in marketing, and we will do everything we can for your great results.
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$250,000 +
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50 - 249
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$150 - $199 / hr
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US, Miami
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Brainvire is leading software & mobile app development company offering custom software application development, Web development service with Best quality.
We are Award Winning Digital Transformation focused technology Consultant Company working in Mobile Application, E-Commerce Stores with Omni Channel Solutions, .Net Application and Hybrid Mobile Application.
We have delivered top rated and top chart ranking solution in the different verticals like Retail, BFSI, Healthcare, Media and Multiple others.
The company has successfully transformed business models, activities, competencies, and process to fully leverage the opportunities and changes of digital technologies and their overpowering impact in a prioritized and strategic way across the society.
Our clientele includes Fortune 500 companies like Walmart and startups like FreshDirect and made them successful in their business.
The services we offer:
- Mobile app development (Android, iOS, Windows, Hybrid)
- Web App Development (PHP, .NET, MEAN stack)
- Ecommerce Development (Omni channel Solution)
- Game App Development
- Enterprise Solutions
- ERP & CRM Integration
- Hire Dedicated Developers
Key highlights:
- Top Rated Certified partners of Microsoft, Magento, SAP, OnBase and AuroCRM
- Geographical presence in 11 nations including 4 offices in USA
- Served 2000 clients across 100 nations in the span of 17 years
- 1500+ web projects and 150+ mobile solutions delivered
Brainvire was founded in 2000 as an IT consultancy and digital enabler, and grew to become a worldwide presence in countries like the United States, Canada, Dubai, Singapore, the United Kingdom, and more.
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$25,000 +
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250 - 999
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$25 - $49 / hr
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US, Plano
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We are a leading Magento ecommerce development company with broad experience building powerful online stores Our team of certified developers delivers awesome solutions to our clients.
Elogic is an e-commerce development company with a specific focus on Magento and BigCommerce stores.
We work with B2C and B2B e-commerce companies, wholesalers, and marketplace owners. Our clients sell clothes, jewelry, consumer goods, and other products. Most of them are located in the USA. But we also have a large number of customers from the UK, the Netherlands, Switzerland, and Italy. At Elogic we provide dedicated Magento development teams to plan, design, develop and successfully launch technically challenging e-commerce websites. 90% of online stores we helped to build are successful and profitable.
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$50,000 +
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250 - 999
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$50 - $99 / hr
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UN, Undisclosed
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With our wide range of capabilities under one roof, we can create customized and dynamic integrated campaigns tailored to each client. It also saves you time and resources by getting all of your marketing needs from one place. We are a results-driven agency, and we will work closely with you from day one to create a personalized experience based on your specific goals and objectives.
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$25,000 +
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10 - 49
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$150 - $199 / hr
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US, Philadelphia
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At OKD, we are constantly improving our capabilities and offerings, and we are proud to announce the acquisition of MJM Media. MJM Media is recognized as a leader in the Canadian audio and video production industry and has been in the Hamilton community for over 30 years.
OKD Marketing Group is a fully integrated marketing and advertising agency based in Burlington, Ontario, with offices in Calgary, Alberta and Hamilton, Ontario. Our team of 60 talented employees can strategize, create content, distribute content on any platform and measure/analyze/report on results. We serve more than 100 active clients in a wide variety of industries, and our work is known across Canada and the United States. OKD was founded in 1981, and today we are a $20 million company that has doubled in revenue since 2014 and plans to continue growing.
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$5,000 +
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50 - 249
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$150 - $199 / hr
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CA, Burlington
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PINT is an advanced web development and technical consulting agency in San Diego. We have served more than 500 clients over 20 years. Sitecore development partner.
PINT is a San Diego-based, full-service web development agency with a long-standing reputation for producing innovative websites and providing excellent service. PINT is known for developing websites built to modern web standards and integrating advanced web technologies to help serve business requirements.
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$5,000 +
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50 - 249
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$150 - $199 / hr
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US, San Diego
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Being at the center of all media in New York City, we also represent clients from all over the country and from anywhere in between.
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$10,000 +
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2 - 9
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$200 - $300 / hr
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US, Nashville
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From breakthroughs with innovation to the serious challenges of maintaining brand growth and integrity while raising capital and sales, today’s rising star brands have many potential obstacles to growth.
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$5,000 +
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50 - 249
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$50 - $99 / hr
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US, Westport
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Today’s Business provides a complete package when it comes to outsourcing your marketing efforts. We’ll audit your current situation, implement tracking metrics, create a customized strategy, implement that strategy, and track key performance indicators to continuously optimize your efforts.
Over the past 10 years, we've worked with thousands of clients from over 30 industries. Our team consists of experienced and specialized experts who listen to you and understand your pain points and challenges so that we can develop a marketing strategy and implementation plan for you that is designed specifically for your business and fits your operations. We've spent millions of dollars refining our processes and procedures to achieve incredible efficiencies when it comes to execution.
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$10,000 +
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10 - 49
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$200 - $300 / hr
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US, Parsippany-Troy Hills
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We are trusted by online advertisers: interested in long-term partnerships, we choose only top publishers that generate quality leads from websites, social networks, search engines and other traffic sources.
Vortex Advertising is an international advertising agency specializing in performance marketing. Since our main goal is to provide our partners with quality traffic, we are developing three main verticals: - In-house media buying team; - Projects focused on organic traffic - Our own CPA network.
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$1,000 +
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10 - 49
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$25 - $49 / hr
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GB, London
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VSA Prospecting is a Call centre providing Business process outsourcing to their clients. Our services include Lead generation, Cold calling, and Appointment setting, Market research, and more.
We connect you with prospects who will convert to sales. Whether it's on-site, telephone or web demo appointments, we reach decision makers and schedule an appointment right on your calendar. The VSA business development reps excel at phone conversations with your target market. Accent neutral, US-based, smart, experienced and results-oriented - that's the VSA team. We let your sales people close the sales; we deliver the qualified opportunities.
VSA Prospecting: Lead generation | (B2B) | Marketing
VSA Prospecting is a Call centre providing Business process outsourcing to their clients. Our services include Lead generation, Cold calling, and Appointment setting, Market research, and more.
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$5,000 +
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50 - 249
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$150 - $199 / hr
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US, Haddon Towne
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Using an approach based on research, learning and growth, we are building wineries that will last.
Digital wine marketing has been too complicated for too long. Since its founding in 2015 as a humble niche market team, 5forests has evolved into an internationally recognized digital marketing agency for wine. We work with wineries around the world to develop profitable strategies and digital solutions for today's wine environment.
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$5,000 +
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2 - 9
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$200 - $300 / hr
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US, Los Angeles
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Archer Malmo, which employs more than 175 people, is one of the oldest independent agencies in the United States, having been recognized by Advertising Age and others as a "Best Place to Work and included in the Inc. 5000 list of the fastest-growing agencies. private companies in America for five consecutive years.
Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually monitored changes in the industry, helping mid-size companies level the competitive playing field. The agency’s combination of discipline, strategic focus, creativity and culture ensures strong client relationships and business results.
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$50,000 +
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50 - 249
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$100 - $149 / hr
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US, Austin
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We believe that work should challenge and inspire you. It should fill you with a sense of purpose. The kind you feel in your heart when you are part of something bigger-something that creates difference in the world.
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$100,000 +
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10 - 49
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$150 - $199 / hr
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US, Del Mar
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With over a decade of Experience in social media marketing, web designing, web development, digital marketing services. Top rated SEO company No1 in Hyderabad, India.
Located in Hyderabad, India, Inovies is a new generation organization. Our goal is to advance our clients’ internet technologies through the use of our services, such as website design and development, website optimization, technical documentation services, and custom application development.
Inovies is a leading IT infrastructure and data center (hosting) solution provider to clients all over the world.
Inovies is at the forefront of technological and business co-innovation and invention disclosures. Our focus is on R & D and innovation. With enhanced business performance at the core of our deliveries, Inovies gets an enviable 75% repeat business. We make our clients business more efficient through a combination of process transformation, outsourcing, consulting, and the implementation of technology products and services. Inovies endeavors to deliver reliability and effectiveness by maintaining high standards in service offerings through robust internal processes and people management systems.
Inovies provides the right insight, technology and support to help businesses transform, making business functions simpler, faster and better. In other words, Inovies transforms businesses that help transform lives.
We create value to our partners. We love adding feathers not only to our cap but to our partners too. And for that reason, partnering with us is WIN WIN.
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$10,000 +
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50 - 249
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$50 - $99 / hr
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IN, Hyderabad
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An Austin web design firm providing ruby on rails software development, mobile friendly responsive design, graphic design, premium bandwidth web hosting, e-commerce development, and custom software development serving the Austin, Texas corporate community since 1995.
Management Training Your online project in the hands of the Lone Star development team will be treated with the same urgency, care and importance that you and your corporation apply. We’re dedicated professionals who take the time to understand the needs of your business and design your solution accordingly. We work closely with you to develop creative and innovative solutions that will streamline business processes, build customer relationships and increase ROI.
Lone Star Internet provides end to end solutions for your business. We can provide a complete internet presence. From conception, to development, to hosting, to promotion, to maintenance, there can be one contact that understands your business and will help optimize the benefits! Lone Star Internet establishes and maintains long-term relationships providing a level of understanding and commitment increasingly difficult to find in the industry. We’ve grown with our clients, developing their web sites, hosting, providing promotional recommendations, and developing custom applications. We learn about their business: what they do, how they work, how they generate profit, and how they maintain their products and services. We take the time to offer recommendations reviewing the benefits to the firm and it’s clients: how the company can get a marketing edge, how they can save money utilizing the web, or provide a better product or service using the web.
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$10,000 +
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2 - 9
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$100 - $149 / hr
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US, Austin
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We are ready to help small businesses looking to grow into agencies in need of an official partner.
Mandel Marketing is a boutique advertising agency based in Austin and New York, founded by Jason and Philip Mandel, brothers with years of industry experience. We provide comprehensive marketing services, copywriting, digital, social, search, web development and everything in between.
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$1,000 +
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2 - 9
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$100 - $149 / hr
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US, Austin
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Karma Reputation X’s customer acceptance process is unique. Potential new customers must be approved not only by management, but also by team members. This means that many never become clients. In addition, potential clients whose reputation management problems seem too difficult are always informed of this fact. Alternatives are clearly explained, even if they never become a client.
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$10,000 +
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10 - 49
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$150 - $199 / hr
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US, Mill Valley
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Sigma Software development company offers turnkey solutions development and software development teams. Learn how our 1300+ software experts can support a project.
We are a team of 800+ dedicated, creative and open-minded software professionals. Our focus is providing practical, cost-effective, and timely solutions and resources to our customers. We have very extensive skills in e-business, document management, and collection software. Sigma Software is among the top-100 best outsourcing companies according to International Association of Outsourcing Professionals. The company is also ISO 9001:2015 certified and a Microsoft Gold Certified Partner. The company`s offices are located in four major cities of Ukraine (Kyiv, Kharkiv, Odesa, Lviv), as well as in Poland (Warsaw), the USA (New York, San Jose, Bellevue, Los Angeles), Sweden (Stockholm). Our Services: Software products development and support Custom software development IT consulting As an IT solutions provider, Sigma Software also offers team extension services. Our well-founded methods of cooperation have proved to be efficient and successful. Our key vertical domains: Automotive Aviation/Transportation Advertising and Media Gaming/Gambling Construction and Real Estate Telecom Our Competencies: E-Commerce solutions Business Intelligence//Big Data Cloud Computing Document and content management systems Business Process automation Embedded development Mobile applications development Applications migration DevOps Online Games and Gaming Platforms AR/VR/MR Technology Expertise: Microsoft.Net, Java, LAMP, CSS3/HTML 5, JSs, Ruby, Mobile Platforms, Hadoop and Big Data, Unity, Oculus SDK, ARKit, ARCore, OpenGL, SteamVR.
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$50,000 +
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1,000 - 9,999
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$50 - $99 / hr
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UA, Dnipro
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We find, build and grow what's next through strategy, design, web development and growth marketing. Offices in Atlanta, Tampa and Gainesville, Florida.
352 Inc. is a digital product development and marketing agency headquartered in Atlanta, with offices in Tampa and Gainesville FL. Just like the digital products we build, 352 is always iterating. From our roots in a University of Florida dorm room (OK, it was a fraternity house), we’ve grown to a group of more than 70 inspired people in 3 offices throughout the Southeast. For 20 years, we’ve continually pushed to be the best versions of ourselves.
We’re inspired by creating great work with people who are as passionate as we are about building something awesome. We partner with startups, organizations and Fortune 500 companies to build digital products that help clients overcome challenges and create lasting connections with millions of people every day.
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$50,000 +
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50 - 249
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$200 - $300 / hr
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US, Atlanta
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With expertise in search, social media, Amazon and marketplaces, mobile apps, email marketing and more, each solution is based on best-in-class data and analytics, brought to life through brilliant creative execution and backed by outstanding strategists. Clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe.
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$5,000 +
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250 - 999
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$50 - $99 / hr
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US, New York City
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Workhorse Marketing is a branding, marketing and advertising agency based in Austin, Texas, that helps marketing directors and marketers in small and mid-sized growing companies do more.
Our team of 20+ professionals works with one goal in mind - to provide quality services to our clients. What’s your advantage? Our extensive experience and combination of disciplined professionals, strategic focus, creativity and culture produce positive results.
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$10,000 +
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10 - 49
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$100 - $149 / hr
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US, Austin
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3 Media Web is a managed Wordpress digital experience agency, with over 20 years experience. We help companies with long-term growth online.
3 Media Web is an award-winning website design and digital marketing agency. We specialize in designing, developing, and promoting websites on the WordPress platform for both mid-size and enterprise-level clients.
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$25,000 +
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10 - 49
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$150 - $199 / hr
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US, Boston
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People today are bound by differences. We talk about different backgrounds, cultures, experiences, identities. Different ideas about what a brand is and how it should operate. Understanding these differences helps our partners build long-term relationships with their customers.
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$5,000 +
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50 - 249
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$100 - $149 / hr
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US, Houston
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We: Based in San Francisco (with a satellite office in New York) Independent ownership Experienced team Creators of well-known campaigns that move the needle
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$75,000 +
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10 - 49
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$100 - $149 / hr
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US, San Francisco
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Take advantage of our proprietary results-driven process and full suite of creative services managed by one in-house team to ensure your brand message is consistent across every marketing platform: Advertising Branding Marketing strategy Digital marketing Website design Social media management Public Relations - PR video
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$1,000 +
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2 - 9
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$100 - $149 / hr
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US, Ladera Ranch
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We serve a select list of clients in the United States who are committed to growth and appreciate the idea that millennials are literally the future of everything.
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$75,000 +
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2 - 9
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$150 - $199 / hr
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US, Oceanside
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Think Smart. Act Bold. Marketing, Web Design & Consulting Firm for SaaS & Tech, Conversion Rate Optimisation Services. We Drive Prospects, Convert Leads, & Close Sales.
Insivia was founded in 2002 as a digital agency and over our 16 years, we have developed into a growth consultancy providing end-to-end solutions through strategy, technology and creative.
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$10,000 +
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10 - 49
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$100 - $149 / hr
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US, Cleveland
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The consolidation of services allows LGG Media to build marketing processes to create measurable and predictable sales results by managing lead generation channels, shortening sales cycles and optimizing business operations.
LGG Media, formerly known as Lead Generation Group, was founded in 2018 to create marketing processes for new business development in the fitness industry. In 2019, LGG Media expanded beyond the fitness niche, now serving small businesses and mid-sized businesses in a variety of industries.
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$1,000 +
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2 - 9
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$150 - $199 / hr
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CA, Ottawa
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200+ highly skilled designers and engineers. Web & mobile development, AR & VR. Ready to unlock your opportunity with human-centered design and technology.
STRV is a software design and engineering team. Here since 2004, we’ve delivered solutions for partners ranging from startups to enterprises, including ClassDojo, Microsoft, Barry’s, The Athletic and more. Our vision has always been simple and honest: We want to do top work.
We are keen to listen to your requirements and ideas inorder to work out a feasible and right remedy to enable any enterprise application right at your fingertips in your Iphone. If you are looking for Iphone Application development, be it a web application or native application, ConfianzIT can deliver you the right service.
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$50,000 +
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50 - 249
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$100 - $149 / hr
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US, Los Angeles
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Top Best Mobile App Development Agency & Website development Company Atlanta Georgia, USA. Universal Stream Solution Delivered 150+ apps across mobile and web platforms. we offer the best solution for iOS(iPhone/iPad), Android & Wearable device, e-commerce web services Using Wordpress and PHP.
At USS LLC, we believe in improving lives through technology and design. USS LLC is a technology innovation firm that designs and develops custom apps, web platforms, and other cutting-edge software. We have earned the trust and respect of our global clients by solving their most difficult challenges. Together with our dedicated team. We specialize in iOS, Android and web applications, graphic design. USS LLC prides itself in design and development of world-class applications.
We are unique in our design and development approach and this has helped us build consistent quality. Domain expertise: Health Care, Dating, eCommerce & Retail, On Demand mobile app solution Technology expertise: HTML, CSS, UI JS; Cross-Platform & Native Mobile (iOS, Android); PHP; Full Stack word Press& Code Igniter, JavaScript, Reacts, Our services: Mobile Product Strategy iOS App Development Android App Development Web App Development
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$10,000 +
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10 - 49
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$25 - $49 / hr
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US, Locust Grove
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We are one of the top Independent & small animation studios in New York, USA. Our talented team of animators create appealing and creative animations.
Planning to digitally express your story? VizAnimationpros is the right pick from lot of well know video animation companies. VizAnimationpros is an unusual video animation agency that offer extensive services and support to clients operating in different industries. Whether you need Motion Graphics, 2D/3D animation, Whiteboard animation, Cartoon Animation or combination of all these, VizAnimationpros provide you quality service @ competitive price.
We started off as a small company, but our dedication towards our work and clients have made us one of the reputable agencies in short period of time. Doesn’t matter if you are a start up, giant corporation, or passionate nonprofit, we can effectively tell your story! We are one dedicated company with all the required knowledge and skills.
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$100,000 +
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50 - 249
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< $25 / hr
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US, Newark
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Website designing company in Delhi. Best web designing agency in Delhi to give your business a digital boost! Get amazing deal from WEBSITE99 !
Being a renowned website designing company in Delhi India, we provide 100% result oriented solution to all our customers. We deliver our services within a scheduled time frame. Our Services such as website designing, e commerce website development, digital marketing services, SEO Services, mobile application development etc.
Our motive is to build long term relationship with our clients. So that our clients happily call us the best web development company in Delhi.
We deliver our services within a scheduled time frame. Our Services such as website designing, e commerce website development, digital marketing services, Services, mobile application development etc.
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$1,000 +
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10 - 49
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< $25 / hr
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IN, Delhi
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Transparent and direct in our approach, we care about making your campaigns work. Plenty. Data is our foundation for every decision, from media planning to creative design, and we assign trackable KPIs to even the most obscure tactics. We’ll always tell you what’s working and what’s not.
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$5,000 +
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50 - 249
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$100 - $149 / hr
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US, Denver
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We’re numbers-obsessed, growth-obsessed, and we love working with clients and other digital marketers who are too.
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$10,000 +
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50 - 249
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$50 - $99 / hr
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US, San Francisco
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In times of digital transformation, you must think and dream big and challenge the status quo. We push the boundaries of technology to every possible length to satisfy your aspirations.Apponward Technologies is a firm of experienced and forward-thinking professionals who provide excellent web and mobile app development services.
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$10,000 +
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50 - 249
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$25 - $49 / hr
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Media Planning and Buying is the Engine of Media Advertising
Advertising today is not what it used to be because of more competition, more consumers with narrow interests, more promotion channels. Therefore, Media Planning and Buying Agencies are becoming more and more popular. They are working in the field of media planning & buying, not only offline (press, TV, outdoor advertising, radio) but also online (social networks, websites).
A media plan is a tool for such types of agencies to solve various problems. It includes two processes such as media planning and buying. Let's figure out what stands for these two concepts and how media buying and planning agencies can help your business.
What Is Media Buying and Planning?
Media buying and planning are different, but complementary tasks, which are used to create a media plan.
Media planning is the process of finding an effective channel for advertising by a specialist. Therefore, the media planning & buying agency carries out a series of works from research to budget determination. The goal is to ensure effective communication between the customer and the client.
Media buying is the process, which includes finding and negotiating the purchase of advertising space based on the information received from the media planning specialist. The goal is to place the advertising message at the right time and place.
Only through the synthesis of the processes of media planning and media buying is the effectiveness of the advertising campaign determined. Therefore, one cannot exist without the other.
Media Planning and Buying Agency Processes
The media planning and buying process is a clear algorithm of actions that assumes a successful implementation of the media plan in the future.
The media planning process includes:
- Research. At this stage, experts of media planning companies study the target audience and market niche.
- Goal setting. The goals of the advertising campaign are set.
- Strategy. Specialists surf the sites that are suitable for the campaign and develop strategies.
- The budget. Experts of a digital media planning agency determine the budget to achieve the goals.
- Evaluation. The results are monitored, evaluated and, if necessary, the strategy is corrected.
Stages of the procurement process:
- Strategy. Mostly, specialists in media planning are in charge of forming a strategy. As for developing a strategy for finding the best channels, the procurement specialists are unrivaled.
- Identifying cost-effective platforms. This can be not only social media but also traditional mass media (press, radio, TV). Specialists of a media planning and buying agency send their requests to various media outlets and conduct negotiations.
- Purchase. Before a deal is made, specialists negotiate, determine the best price, and only then buy the spot.
- Launch of the campaign. At this stage, your ads start to appear in established spots. Specialists monitor, and optimize the campaign.
What Is a Media Planning and Buying Agency and its Role?
Based on the previously presented information, we can outline the definition of digital media planning and buying. Thus, it is a team of professionals who specialize in the search and purchase of appropriate platforms for an advertising campaign.
The role of media planning and buying specialists is also to develop a strategy according to the client's budget. They also determine when, where, and at what time the ads will be placed with the highest efficiency.
Media Planning and Buying Agencies: Benefits of Cooperation
Benefits of working with a media buying agency mean getting specialists who know which media is suitable for your business. After all, there are traditional or offline channels (radio, TV, publications) and media (social networks, websites, blogs). And, unfortunately, not all of them may be useful for your business.
In addition, Top media planning and buying agencies can save not only your time but also your budget. And with thorough research on your target audience and market, you'll know exactly where and when a specific advertising campaign will work best.
What Responsibilities Does a Specialist in Media Planning and Buying Agencies Have?
Specialists in media planning companies help identify cost-effective platforms. So, they research internal and external markets, study the target audience, and set goals and objectives for the campaign.
Once the strategy is created, media planners pass it on to media buyers, who are in charge of finding suitable platforms, negotiating, and launching ads. And their work is invaluable because they know the right people in the right places.
For a media plan to be successful, you need not only to understand the market but also to have relationships established for years. For these reasons, brands choose to work with media planning agencies.
FAQ
Why is media planning essential for media buying?
Only through the synthesis of media planning and media buying processes is the effectiveness of the advertising campaign determined. One cannot exist without the other.
What is the difference between media planning and media buying?
Media planning is the process of finding an effective channel for advertising. Therefore, the media planning & buying agency conducts a series of works from research to determining the budget.
Media buying is a process that includes finding and negotiating the purchase of an advertising spot based on data received from a specialist in media planning.
How are media planning and buying different in the offline vs. online scenario?
Media planning and buying in the offline scenario is the development and launch of advertising in traditional media, including radio, press, outdoor advertising, and TV. Media planning and buying in the online scenario is the development and implementation of advertising on the Internet.
What are the key players in the media planning and buying process?
The media planning & buying process involves the planner, who is responsible for the media planning process, and the media buyer, who is responsible for buying advertising spots.