Top LinkedIn Marketing Companies

Are LinkedIn Marketing Companies Worth the Money? Should You Hire One?

Many businesses have opted to hire the services of LinkedIn marketing companies to make their content visible to even more people. Should you also follow this route?

Did you know? LinkedIn features over 675 million users from 200 countries. Of these, a good 30 million are companies. What does all this mean? If you are looking for a new way to get your products on the market, this might be the social hub for you! Not only can you spread the news about your business, but you can also make lasting business connections. Plus, it is a great way to build your brand reputation.

What Is LinkedIn Digital Marketing?

You probably know how to use social platforms to distribute content. But can you do the same with LinkedIn? Sure, you can! Marketing with LinkedIn is as simple as using just about any other social network. You can use it to make connections with customers as well as other businesses. It is also an easy way to generate leads for your business and drive traffic to your website. Plus, LinkedIn allows you to gain insight into your audience. Sounds good?

Why LinkedIn for business marketing? If you think about it, this platform centers on careers. It allows professionals to connect and engage with each other. So many people have found jobs or business partners on this platform. As a business, you can also gain a lot from its powerful presence.

Of course, understanding the ins and outs of LinkedIn marketing does not come easy. That is why people choose to hire LinkedIn marketing agencies.

What Are LinkedIn Marketing Companies?

When building your brand on LinkedIn, you have a lot of work to do. You link your profile to your website, customize it, and ensure that it looks great to viewers. Additionally, you connect with people on your messages, gauge your analytics, join groups, share updates on other social platforms, and keep up with trending topics. On top of this, you need to keep up with your marketing performance and use the publishing platform. It is a lot for a business that also needs to ensure that it gets its products right all the time. Juggling all these activities can be challenging, and you may find that one area is falling behind. More often than not, businesses neglect their LinkedIn profiles and do not reap the benefits of this platform.

That is where hiring LinkedIn marketing companies comes in. They take care of all the social media activities. You can then focus on what is most important: ensuring that customers get the best products each time.

What Do LinkedIn Marketing Companies Do?

LinkedIn marketing companies will want to ensure that they can echo your message to your clients. So, they will more or less follow the steps outlined below:

• Understand your business: Whether you are a B2C or a B2B company, the agency must understand what you do. Are you selling services? Are you looking for partners? What are you hoping to gain? Additionally, they must understand your business culture and your tone of voice. For example, if you sell skincare products suited for a younger audience, they must realize that you will go with a fun style. They must be flexible enough to put themselves in your shoes and those of the target audience.
• Create a content plan: Posting cannot take place sporadically. Instead, the LinkedIn small business marketing agency must understand when your target audience is most likely to respond to your content. They must also understand how often your audience can engage with your content. Understanding these key metrics makes it easier to schedule posts with higher engagement that will further boost your visibility.
• Estimate the Results: LinkedIn marketing companies have dealt with several clients over the years and know what to expect of the platform. They know that you will likely get X results if you put in X hours and spend X amount of money. Rather than go in without knowing what to expect of an investment, you can rely on this knowledge to help you be reasonable with your expectations.
• Develop a budget for ads: Did you know that LinkedIn also has ads? These fall under sponsored content, sponsored InMail, text ads, and dynamic ads. LinkedIn marketing agencies will also use these ads as a boost to the organic engagement on other posts. The goal is to increase your visibility, and at first, you will need all the help you can get. So, the agency must come up with a budget that matches your budget needs. They should work with what you have (reasonably) and deliver results. What are these results?
• Get you leads! The ultimate goal is to engage with more businesses to help push your products and brand to the next level. It is not enough for people to engage with your content. Instead, part of this LinkedIn b2b marketing engagement should trickle down to your website and, finally, your sales. Going by the social media sales funnel, you should be getting tons of leads that result in sales. If you are not seeing this within the required time (reasonably), you may want to find an alternative LinkedIn marketing agency.

LinkedIn marketing agencies exist to help you boost your career and business by enabling you to explore each nook of the social platform. Without optimizing your profile and being consistent with your content, your engagement can easily fall. Your numbers can also quickly drop, which hurts your business. So, if you want to remain ahead of the curve and be etched in your target audience’s minds, it might be time to start considering LinkedIn marketing agencies.

How to Choose LinkedIn Marketing Companies

With thousands of LinkedIn marketing agencies promising to help you level up your business, how can you make the right choice? Easy! Follow the reviews. See what other customers have said about the business. Are they happy with the results? Do the LinkedIn company reviews look real? Also, go through the agency’s pricing. Will you get value for your money? It’s easy to get excited when you see the numbers promised by LinkedIn marketing agencies. But before paying for any plan, get to know the company. What are they offering that’s different? Does their culture align with yours?

Reaching business prospects will be much easier when you can connect and engage with them in real-time. You might be surprised at how many leads you are sitting on right now.

FAQ

How do I get clients from LinkedIn?

Once you have set up a customized profile, you need to start distributing content about your business and letting people know what you offer.

Is LinkedIn Marketing good for small businesses?

Marketing with LinkedIn is suitable for any business size and can help generate leads that could turn into sales.

How much does LinkedIn for business cost?

Business membership costs $59.99 per month, though you can get a business account for free without additional features.