Top Print Design Companies

What Is Print Design

Print design agencies are often confused with printing marketing materials. In fact, this is not the same. A print design company helps create design solutions for physical business materials. Here are a few examples of print design production:

• Business card design. A business card must match the brand identity. Sometimes, in addition to design development, design and print agencies also do card printing;
• Print design portfolio. This is where the focus should be on the work and results of the brand;
• Fabric print design. This can be the design of advertising, say, on a T-shirt;
• Print newsletter design. An old but still effective form of marketing is newsletters that come in emails and contain valuable information about the brand's product or service for customers.

Difference Between Print and Digital Design

When you look at a brochure and an online magazine, you get a completely different impression. And all because people do not perceive these two environments - physical and virtual - in the same way. Specialists from print and design companies know this firsthand.

For example, print design can touch customers' senses. This is where shape, weight, and texture play an important role. In the digital world, results are achieved in a different way - through color or some kind of effect.

What Does a Print Designer Do?

A print designer plays a major role in companies engaged in product design and printing. This is a specialist who develops brand identity and logos from scratch or, otherwise, according to the technical requirement specification. If there's already one, then the designer corrects it and implements it according to the given requirements.

For example, if there's a task to create a logo design from scratch, the specialist should then follow the next steps in the following order:

• Concept development;
• Chooses color, illustrations, fonts, etc.;
• Prepares the layout for printing.

The most crucial moments in the work of a print designer are close cooperation with the business, understanding of the market and target audience. This approach will ensure a guaranteed positive result.

Why Are Print Design Firms So Important?

Design and print companies provide services to create physical marketing materials. Whether it's a brochure or a product label, it's all part of the brand that conveys information to the audience. And how it is perceived by the company's clients is vital for the business. People turn to print design studios and order their services to achieve the following goals:

• Stand out from the competition. Today, digital marketing is used everywhere and is an integral part of brand promotion. By applying print design, a business has the ability to get ahead of the competition;
• Maximize awareness. A design and print agency practically does not limit a business in terms of how it can represent a product. When developing design, developers consider the interests of consumers, which gives the prospect to evaluate how to represent certain material;
• Long-lasting impact on the target audience. Such advertising does not go unnoticed, the TA may return to study the information again and again, or share it with colleagues/friends;
• Ad personalization. Print ads can be designed by a print advertising company for a specific group of customers;
• Diversify the presentation of the advertisement. Depending on the type of business, the audience may react differently to this or that type of print ad. Print design companies provide a variety of solutions, from newsletters to car stickers.

How to Cooperate with Print Design Agencies in a Profitable Way

When choosing a print design agency, you can take your friend’s advice or check what they say on the web. Whatever your criteria for choosing a partner, pay attention to the following aspects:

• Number of employees;
• Portfolio;
• Experts to work on your project.

Company reviews from previous clients. You can talk to the latter in person to make sure your potential partner is reliable.

Conduct interviews with a few design and print companies. Once you meet, ask them what kind of agreement will be made before the work starts, specify deadlines, ask how the budget and calculations are formed, and if company designers have specialized software. Also, find out what channels the company uses to communicate with businesses.

FAQ

What kind of services do print design companies offer?

Print design companies develop designs for physical materials with a print perspective. For example, business cards, labels, brochures.

How much do ad agencies charge to design a full-page print ad?

A full-page ad price can range between $2,000 and $150,000.

Why is print design important?

The main feature of print design is the tangibility that helps to differentiate your ad from the competition and build brand recognition.

Is print design still relevant?

Despite all the popularity of digital marketing, print design is still not only a relevant method of promotion in today's world but is often more effective compared to other methods.