How Сan Inbound Marketing Agencies Help Your Business?
Partnering with inbound marketing agencies will help you attract targeted customers. Inbound marketing companies use social media, SEO, email marketing, and other methods to achieve this goal.
How to choose an Inbound Marketing Agency in the Right Way?
Using digital inbound marketing allows a business to reach target customers and subscribers with quality content. This method can optimize advertising costs, increase brand popularity and the loyalty of existing customers.
In order for this type of marketing to be implemented effectively, it is very important to choose a reliable contractor. To do this, you need to understand what inbound marketing is and be clear about the goals you want to achieve with its help.
What is Inbound Marketing?
The concept of inbound marketing was introduced by HubSpot in 2006. According to the definition, inbound digital marketing is the process of attracting and retaining potential customers at every stage of the customer journey through different types of content that meet customer needs and requests.
This way, people find answers to their questions, get information on how the company's products or services can help them meet their goals.
According to statistics, at least a third of B2B marketers necessarily include inbound Internet marketing in their strategy. Its cost is 62% lower than traditional methods and the results are impressive. Quality content attracts 3 times more customers than traditional advertising.
What Is Included in Inbound Marketing Services?
The main activity of an inbound marketing company is to attract visitors and increase interest in the brand.
For this purpose marketers use:
- Blog articles;
- Social network posts;
- Publications in online media;
- Videos;
- Instructions, user guides, and more.
At the same time, the tools of SEO, SMM, contextual, and other types of advertising are used to promote inbound marketing websites among targeted users.
As a result, people come to your site, send inquiries and orders. That way, businesses get quality leads, and customers get useful information to help them make purchasing decisions.
How Do Inbound Marketing Companies Work?
To implement quality inbound marketing, the firm should complete 6 major steps within the working process.
Market research
In order for the inbound marketing campaign to be effective, marketers must have a thorough understanding of the market and the needs of potential customers.
At this stage, an analysis of the interests of the target audience is performed and the approach that will be accepted by different demographic groups is determined. At the same time, competitors, their number, types of activities, and advantages are analyzed.
To study the competitive environment, such tools as Sprout Social, SEMrush, or Ahrefs are used. As a result, an inbound marketing consultant gets the necessary information to form a marketing strategy.
Marketing strategy
On the basis of the set objectives, the specialists form a general marketing strategy, set SMART goals (specific, measurable, attainable, relevant, and time-bound). As part of this stage, digital KPIs are formed.
Thus, inbound marketing companies set clear goals, objectives, ways to achieve them, as well as benchmarks to measure efficiency.
Planning
As part of this stage, based on the agreed-upon strategy, the following objectives are drawn up:
- An action plan for optimizing the site;
- Content plan for social networks, mailing lists, the blog.
- A list of other actions and deadlines for implementation.
At this stage, the main inbound marketing solutions are developed. After their agreement, practical actions begin.
Visual design and optimization of the site
To make the campaign successful, a reliable inbound design studio will study the existing tools and perform technical actions to optimize them:
- All visual elements should be in the same style. The website, mailing letters, the design of pages on social networks will increase brand awareness.
- SEO optimization. If the site requires optimization, the inbound marketing agency carries out technical work before the start of an advertising campaign. It is important for search engines to show the site at the top.
Launch of an advertising campaign
Based on the approved plan, inbound marketing consultants implement the necessary actions. Content is created and posted, mailing letters are sent, and effectiveness is analyzed. Adjustments are made as necessary.
Performance analysis and recommendations
After realization of all the stages of work, the inbound marketing company finally analyzes efficiency, generates reports for the client. After that, the decision on the continuation of cooperation is made.
If the contractor continues to work with the brand, marketers form a new content plan. In addition, the agency supports the effectiveness, promptly making changes to meet the new needs of the business.
Otherwise, reliable inbound marketing agencies leave recommendations for further promotion, and, in some cases, provide training for in-house marketers.
How Much Does the Work of Inbound Marketing Firms Cost?
Most often, the cost of inbound marketing services is formed on the basis of working hours. On average, this figure varies from $100 to $150 per hour in the United States. In other countries, the cost of marketing companies can be close to the U.S. or lower. For example, specialists in Eastern Europe are guided by a price starting at $50 per hour.
Choose a contractor concerning your own budget. But keep in mind that even the best inbound marketing company from one country may have little understanding of the specifics of working with potential clients from another country. To save time on researching your target audience, be sure to study successful cases and the experience of the selected professionals.
Main Types of Services of Inbound Marketing Agencies
The list of services that will be included in the advertising campaign also affects the final cost. Some of them may cost more than the average hour of work, for example, if inbound marketing companies turn to contractors or perform in-house website upgrades. The main types of services are:
- Inbound marketing strategy development;
- SEO optimization and website promotion;
- Creation of different types of content;
- Multimedia production;
- Social marketing, etc.
Large companies perform all types of work independently, small agencies often outsource a part of the tasks. You should clarify exactly how the company works before starting cooperation.
How to Choose the Best Inbound Marketing Company?
- List of services. Study the list of possible services of the agency, make sure they are relevant to your tasks.
- Price policy. Focus on inbound marketing agencies that will work within your budget frames.
- Success and experience. Study the company's cases. If a company has successful solutions in a sphere close to your business, it is a huge advantage.
- Get to know the team. Any inbound marketing company employs specialists in a variety of fields. These may be programmers, marketers, copywriters, authors of technical materials, designers, etc. It is advisable to talk to the people who will work with your campaign, learn about their competence and experience.
Order inbound marketing services from a company that has provided evidence of their competence and understanding of your goals.
FAQ
How can inbound marketing bolster your company?
Inbound marketing helps attract more interested leads at a lower cost than traditional marketing solutions. People get useful content and show interest in the company that provided it.
Why is inbound marketing so important?
Inbound marketing allows you to get more leads and increase sales at a minimum cost. This type of marketing attracts people who are already interested and have been looking for a solution to an issue. This method is important for increasing brand awareness, getting a flow of quality leads and the loyalty of existing customers.
Does inbound marketing really work?
More than a third of B2B marketers consider inbound marketing to be one of the most important directions of work for attracting customers. These statistics confirm the effectiveness of inbound marketing. It is also used in other business areas.
What is the difference between inbound and outbound marketing?
Outbound marketing is directed to a wide audience. It is traditional advertising that seeks to convince the customer that a product or service is needed. Inbound marketing works with people who are interested in solving specific problems. And answers their question of how exactly the product or service will solve their problem.
