Top Content Marketing Companies

What Is a Content Marketing Agency and How to Choose the Right One

Nowadays, content marketing services are actively used to promote brands, increase sales and customer loyalty. In most cases, a company is not able to generate and post the necessary amount of content on its own. Moreover, in this area, both quantity and quality are very important.

What Do Content Marketing Firms Do?

A content marketing agency is a company that specializes in creating high-quality content that will interest potential customers and placing it on various resources on the Internet.

Why do you need content:

• SEO promotion. By regularly adding optimized content, you increase the position of the website in search engines.
• Setting up the sales funnel. The competent analysis provides higher conversions. When best content marketing is carried out, the return on investment in advertising goes up.
• Increase of brand recognition. Interesting content will help reach as many people as possible.

Content is text, audio, graphic, and video information that is placed on the customer's website and third-party sites.

Types of Content Marketing Companies

There are three different approaches that content agencies use in their work:

• Teamwork on a project;
• Streamline work;
• Combined approach.

Teamwork

In this case, the agency assigns a team of specialists to your project. This team goes into all the features and details, examines your competitors, and offers strategic solutions to the task.

Streaming type

In this case, content marketing services are divided by type and are delegated to different departments. Someone works with layout, someone deals with video content, articles, etc. The project goes from one department to another, and different pre-designed templates are used to create content.

Such content marketing agencies are hired for partial outsourcing, for example, for mass publications. Small and medium-sized businesses use such services for deliberate promotion according to a pre-approved strategy.

Combined Approach

This method is usually used by large content marketing companies. Teams of highly qualified professionals perform analysis, strategy development, planning, and monitoring. Ongoing work is put on stream. Such a solution allows to optimize the cost of online content marketing services and get high results.

How TOP Content Marketing Companies Work

The work of the content marketing business consists of the following steps:

• Audit. Professionals carry out inspection of the current state of affairs, including the quality of content on the company's website, presence in social networks, the overall reputation of the company, etc.
• Development of a strategy. Employees of the content marketing agency develop an individual marketing strategy based on the analysis and goals set by the customer. They study the target audience and think over methods of maximum coverage of potential clients.
• Creation of content. According to the developed strategy and plan, they make a list of content marketing services: SEO-optimized articles, e-books, posts for social networks, creating videos, infographics, etc.
• Content placement. Information is distributed on different platforms: the company's website and blog, groups and pages on social networks, Youtube-channel, the Internet media, placing materials on other resources.
• Analysis of efficiency. In the process of cooperation, the agency forms intermediate reports, and the client receives them in the terms stipulated by the contract. The final report is created after all the work has been completed. The analysis is necessary for the content marketing company employees for quality control and, if necessary, timely corrections. The customer needs it to better understand the results of cooperation.

What Types of Content Do Content Marketing Agencies Work With?

Here are the main types of content that help in business promotion:

• Publications in the company's blog. According to statistics, websites that run their own blog are much faster promoted in the top search results of Google and other popular search engines.
• Advertising publications: press releases, studies, and so on. Content marketing agency places advertisements on the pages of popular Internet projects.
• Infographics. This type of content is very popular on the Internet, as it allows to deliver the necessary information clearly and concisely.
• Video and graphics. According to statistics, more than half of Internet users prefer to receive information in a video format. With the help of this tool, top content marketing agencies help to maximize the audience.
• Electronic books. Users gladly download useful books together with advertising of a brand.

Information Distribution Channels From the Content Marketing Bureau

Your potential customers can see the content:

• On your website after clicking on the address or from search results;
• In social media: after subscribing to your brand page, in reposts of friends, or in paid advertising materials;
• On news and popular article resources;
• On Youtube: in recommended videos, search results, or as paid advertising;
• In the email, if they have an email subscription.

When choosing paid distribution channels, you should use the results of marketing research and try to indicate precisely the portrait of the user who may be interested in your information.

Why Hire a Digital Content Marketing Agency

Many companies organize their own marketing departments and outsource all work with content to them. As practice shows, such a method is only effective for large enterprises. Still, even they often outsource part of the work to content agencies, because outsourcing turns out to be more profitable.

For small and medium-sized businesses, outsourcing content marketing services can be the best solution.

Professional Market Research

Choose the best content marketing agencies and you will have access to expert-level market research. You will understand the needs of your potential customers, navigate the actions of your competitors, and find out how to improve sales.

Professional Marketing Tools

A reputable organization that offers content marketing services pays for the premium tools needed to research the market and build an effective strategy. You save on licenses for these software products and work with professionals.

Knowledge Of the Latest Trends

Employees of a good content marketing agency are constantly studying new market trends, changes in search engines algorithms, or rules of content placement on different platforms.

Advanced analytics

Reports you will get from content marketing service will help you get to know your target audience better, find mistakes in sales department work, and increase conversion ratio not only on the level of potential clients attraction but also on their way from the first call up to purchase.

How to Choose the Best Content Marketing Companies

We've put together the basic steps to select your future partners:

• Set your goals and objectives clearly. This will help evaluate the response to your request and the subsequent cooperation;
• Decide on the budget. The cost of content marketing services will depend on the volume of the project, the number of specialists involved, types of services, the need to pay for third-party services, such as contextual advertising, the reputation of the firm. and its location;
• Study cases and feedback. A successful company should have examples of successful solutions;
• Communicate and ask questions. Make sure the employees are qualified, get to know the people who will promote your product.

When Working With a Content Marketing Service, Keep Your Goals in Mind

The goals you want to achieve with content marketing are important not only when choosing an agency but also in the future partnership. The more precisely you formulate them, the more likely you are to achieve the result you expect.

FAQ

What is an example of content marketing?

An example of content marketing can be a company's blog on a website, regular posting of interesting information on social media, putting press releases on leading platforms, creating video clips and posting them on a Youtube channel, and much more.

What are the types of content marketing?

The content marketing agencies use different types of content for promotion: articles, press releases, researches, infographics, video clips, electronic books, etc. The type of content and distribution channels depend on a study of the market and the portrait of the potential client.

What is the purpose of content marketing?

The main purpose of content marketing is to increase brand awareness and attract more potential customers. Interesting publications and useful materials increase the level of people's trust. Optimized texts help in SEO promotion.

How do you use content marketing?

Every successful website uses content marketing to get high positions in search engines and attract more people. Do you see this publication? It is also a part of content marketing.