Top Advertising Companies

What are Advertising Agencies and How to Choose a Reliable One

Modern Advertising Agencies: Types of Services, Features, Prices

If you understand that new products without promotion are poorly bought, the existing brand needs more interest from buyers, and you can not do it by yourself, it is time to contact an advertising agency.

What Is an Advertising Agency

Advertising firms are advertising and marketing companies that are engaged in any kind of promotion of goods and services.

This can be:

• Traditional outdoor advertising;
• Television or radio advertisement;
• Developing a marketing strategy;
• Naming, corporate logo, and style;
• Site promotion in search engines;
• Various types of Internet advertising, etc.

In most cases, top advertising agencies offer a wide range of services, including the willingness to take on the full cycle of a comprehensive advertising campaign. Small firms usually choose a specialization.

Different Types of Marketing and Advertising Agencies

If you've tried looking for a contractor, you already know that the list of advertising agencies is huge. To understand exactly which firm you need to contact, it's worth understanding what types of services they provide and what they can specialize in.

Full-service advertising companies

You will be offered the development and implementation of advertising services "turnkey", starting from the concept and finishing with the realization of all stages of brand promotion. Such an approach is mostly used by big advertising agencies. In some cases, small companies also do the full cycle of work, but they usually involve subcontractors.

Traditional Marketing Advertising Agencies

These companies work with outdoor advertising, printing products, television, and radio advertising, etc. Most often, for such advertising campaigns, businesses contact local advertising agencies, which are well aware of the peculiarities of the relevant market in the country or region.

Despite the active development of the Internet, mass traditional advertising works fine in many areas of business. Therefore, in this market, you can find both little-known small firms and the best advertising agencies in the country.

Digital Advertising Agencies

This type of advertising agency deals with the promotion of goods and services on the Internet:

• Website optimization and SEO;
• Contextual advertising;
• Promotion on social networks;
• Media advertising on the Internet;
• ”Viral” email marketing, etc.

Small web advertising companies may have a narrower specialization. For example, some agencies are engaged exclusively in SEO, but in this direction are ready to provide the full range of services from marketing analysis to modernization of the site.

Very common are PPC advertising firms, whose activities are focused only on contextual advertising. Other small advertising agencies are exclusively engaged in SMM or the development of video advertising, and so on.

Advertising Firms to Develop Marketing Strategies

A large marketing advertising agency, among other activities, offers customers to analyze the market and develop a marketing strategy. These activities are especially relevant to the promotion of a new brand, product, or service. In some cases, marketing strategy needs to be reconsidered.

More and more often, on the lists of advertising agencies in the world, you can meet specialists that are engaged only in market analysis and forming promotion strategy, and they delegate the rest of the activities to their colleagues and subcontractors.

List of Services of Advertising Agencies:

• Development of brand strategy. Creation of a long-term action plan to increase brand popularity and customer loyalty;
• Naming. Creative advertising agencies develop unique and catchy names for the business, product, or service;
• Brand identity. Specialists design colors, logos, fonts, and other elements of visual brand identity.
• Creation of advertising content. In traditional advertising, this will be big boards, video and audio clips, press releases, materials to be placed in the print media. In digital advertising companies’ work, the list of such content will also include posts for social networks, useful articles for the blog, texts for the website, and much more.
• Implementation of all stages of the campaign. Contracting, advertising placement, quality control.

Additional Services of Advertising Companies

Often, to increase the effectiveness of the advertising strategy, a business requires additional actions. Some of them may be included in the list of services of an advertising agency.

For example, digital advertising agencies help with website modernization. Moreover, many advertising agencies develop sales scripts, train staff, help to make KPI reports for marketing efficiency evaluation, and so on.

How Much Do Advertising Agencies Cost?

Most often, advertising agencies in the US take as the basis an hour of work of the specialist, the cost of which ranges from 50 to 150 dollars. In other countries, this parameter can be higher or lower. The cheapest are creative advertising agencies from India, Eastern Europe, and Africa.

Depending on the type of services:

• Social media advertising agencies in the U.S. are willing to run your pages for $500 to $1,500 per month;
• Online advertising companies usually charge from 3 to 15% of the advertising budget;
• With a comprehensive approach, the surcharge for different types of services can be from 10 to 20% to the base cost of a working hour.

Pay-per-click Advertising Firms: Features of Work

As for the work of a PPC advertising agency, we would like to mention it separately. The advertising budget will be based on the user's click-through rate on the ad. Thus, you pay only for the transition of the potential client. For example, this is how the contextual advertising budget of Google is formed.

It is difficult to build such a campaign by yourself, there is a high risk of losing the whole budget for untargeted conversions. This is why businesses contact a digital advertising agency, where they use the "payment of a percentage of the advertising budget" scheme.

What Does the Choice of an Ad Company Begin with?

When choosing advertising and marketing agencies, it is important to set clear goals and objectives.

• To increase sales on the Internet, you should pay attention to digital advertising agencies;
• If you want to promote a brand in a certain region, traditional advertising might be more suitable for you;
• The biggest advertising agencies that are ready to provide a wide range of services will help you to promote your international brand.

Small Business Advertising Agency

For small companies, it is difficult to cooperate with the major advertising agencies because their advertising budget is relatively small. Therefore, it is worth choosing contractors from the middle of the ratings.

Many people think that in the age of the Internet, you can hire specialists from an inexpensive region. In advertising, this doesn't always work. Ad firms must be able to work with consumers from the country you want, understand their needs and pains, and know the specifics of the legislation. Therefore, it is not always possible to save money in this way.

Advantages of Working with Ad Firms

• Advertising with the target audience. It is especially important to be able to work with different categories of people in the field of native advertising;
• Measurement of effort. In traditional advertising, this approach is possible but requires a separate research. In online advertising, you can always calculate the return on investment based on clear data;
• Fast results. A reliable marketing and advertising agency always studies the audience, conducts preliminary tests. Such cooperation will help to avoid mistakes in advertising campaigns.

Parameters For Choosing Advertising Firms

Today, the first acquaintance with advertising and marketing agencies happens through the website. Study the style of the company's web project, the ease of navigation, the quality of content. This is the easiest method to understand the level and features of the company.

It is also important whether the agency's website was easy to find in a search, or whether the company uses any other forms of advertising. Evaluate their efforts in terms of "do I want to get a similar result."

Be sure to study the cases of advertising agencies. If there is a project similar to yours, this is an advantage.

Talk to the representatives of the company, make sure that you understand each other, that communications will be fast, and that decisions will be aimed at the result.

FAQ section

Why do advertising agencies exist?

The advertising market is actively developing. In most cases, businesses do not have enough time to study new tools, develop strategies, and analyze results on their own. Advertising agencies are the response to demand for high-class specialists.

What's the benefit of using an ad agency?

When cooperating with an advertising agency, the company gets results faster, the advertising budget is spent optimally. Even taking into account the cost of the agency's services, advertising becomes more profitable and effective.

What do advertising agencies do?

Advertising agencies study the market, develop advertising strategies, slogans, the visual image of a brand, create and place various kinds of advertising, from traditional to native, write press releases, create media clips, graphic products, and much more to promote a brand.

What are the best tips for choosing an advertising agency?

When choosing an advertising agency, it is important to be clear about your objectives and to choose specialists who work in the field you want and have a similar experience. Focus on the experience of the specialists, their cases, and communication style. Do not accept promises of everything at once. The specialist will always ask a lot of questions and clearly define the limits of what is possible.