LAST UPDATED Sep 13, 2021

Top Influencer Marketing Companies

Best Influencer Marketing Firms
15 Firms
Web Design, Branding, & Marketing using WordPress
4.9

Thrive Design is a Seattle-based digital marketing agency focused on helping you grow. We specialize in web design, branding, copywriting, SEO, google ads, web development & support. Contact us today and let’s chat.

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  • $10,000 +

  • 50 - 249

  • $150 - $199 / hr

  • Founded 2002

Get More Customers
4.9

San Diego Digital Marketing – Top San Diego Digital Marketing Agency MaxAudience is the Top Rated Agency for the last 3 years. What branding strategy are you using to bring customers to your door? San Diego is a tough market, but Max Audience can enhance your current digital marketing strategy

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  • $5,000 +

  • 50 - 249

  • < $25 / hr

  • Founded 2009

Best Rated Digital Marketing & Web Design Agency
4.9

Betasaurus - Digital Marketing Agency in Jaipur offers Digital Marketing Services, Website Design, SEO, etc and help business unlock their brand's potential.

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  • $1,000 +

  • 2 - 9

  • < $25 / hr

  • Founded 2017

Imagination Explored
4.8

With over a decade of Experience in web designing, web development, digital marketing services Ranked SEO No1 in Hyderabad, India.

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  • $5,000 +

  • 50 - 249

  • $50 - $99 / hr

  • Founded 2007

Where Business Happens
4.8

An Austin web design firm providing ruby on rails software development, mobile friendly responsive design, graphic design, premium bandwidth web hosting, e-commerce development, and custom software development serving the Austin, Texas corporate community since 1995.

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  • $5,000 +

  • 2 - 9

  • $100 - $149 / hr

  • Founded 1995

Creation. Technology. Content
4.8

Uhura is a digital agency from Berlin that combines creation, technology and content. We work agile, experience-oriented and in an intelligent manner

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  • $5,000 +

  • 10 - 49

  • $100 - $149 / hr

  • Founded 1997

Expand in Europe with strategic multilingual SEO
4.8

Indigoextra - European marketing agency established in 2006. We offer innovative multilingual SEO, web design and translation services in French, German, Dutch, Italian, Spanish...

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  • $5,000 +

  • 2 - 9

  • $50 - $99 / hr

  • Founded 2006

A British Integrated Marketing Agency
4.8

Split An Atom is a multi-award winning British integrated marketing agency offering the services your business needs. Get a bespoke marketing strategy now.

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  • $1,000 +

  • 10 - 49

  • $50 - $99 / hr

  • Founded 2011

Creating Clarity from Chaos
4.8

DevFactori provides dedicated remote teams that work closely with startups and enterprises to design, build and scale digital products.

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  • $10,000 +

  • 10 - 49

  • $25 - $49 / hr

  • Founded 2015

Business Consultancy Meets Digital Agency
4.7

Think Smart. Act Bold. Marketing, Web Design & Consulting Firm for SaaS & Tech. We Drive Prospects, Convert Leads, & Close Sales.

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  • $5,000 +

  • 10 - 49

  • $100 - $149 / hr

  • Founded 2002

WordPress Development Company
4.7

WordSuccor as a leading WordPress development company in USA that provides WordPress Development, Design, Support, Maintenance & Optimization.

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  • $100,000 +

  • 50 - 249

  • < $25 / hr

  • Founded 2010

Boston & Grand Rapids Web & Digital Agency
4.7

3 Media Web is a managed Wordpress digital experience agency, with over 20 years experience. We help companies with long-term growth online.

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  • $25,000 +

  • 10 - 49

  • $150 - $199 / hr

  • Founded 2001

Award Winning SEO Agency For Any Size Business
4.7

Search Engine Optimization - SEO company - SEO, Social Media, Web Design agency with offices in Los Angeles and Westlake Village CA.

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  • $10,000 +

  • 50 - 249

  • $150 - $199 / hr

  • Founded 2010

Secure Your Mobile Growth
4.6

Our mobile app marketing agency delivers user acquisition services including advanced ASO & AB Testing strategies, media buying & PPC for apps.

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  • $25,000 +

  • 10 - 49

  • $150 - $199 / hr

  • Founded 2013

Advanced Organic Marketing | Grow Your Brand

As we help you gain market exposure, we measure the results along the way, keeping you in the loop about the growth of your brand’s awareness and follower base on a monthly basis. And because your success is our focus, we continue tweaking our approach until we’ve maximized your market share and growth potential.

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  • $1,000 +

  • 10 - 49

  • $100 - $149 / hr

  • Founded 2016

Influencer Marketing Company Strategies and Their Role for Brands in 2021

Large companies, medium, small businesses, and startups use influencer marketing campaigns to promote products and services. Influencer Marketing Company does this professionally. Today's tactic is a synthesis of digital and influencer marketing agency services. But how did it all start and should you incorporate this tactic into your strategy? The answer is already below!

A Step Back in History

Everyone today associates the word "Influencer" with social media. But it hasn't always been that way. The history of influencer marketing began long before the advent of social media and the global influencer agency itself. In the last century, influencers or opinion leaders were stars, and even earlier, monarchs.

The wonderful story of one potter who lived in the 18th century comes to mind. It could be a prime example of the first influencer marketing. Josiah Wedgwood was a young English potter who became famous for his craft by the age of 35. In order to sell his wares to the upper classes, he had to enlist the support of the queen. Having done so, he received the right to sell his work with a special royal insignia.

Roughly the same thing is being done today by influencer marketing companies. But the place for implementation was changed to social networks, and, instead of monarchs, some ordinary people who are trusted by a large audience.

The Concept and Benefits of Influencer Marketing

Influencer marketing for brands is the promotion of products through recommendations from influencers. This tactic of marketing in the modern world began its active development in 2006. And then you could already hear about facebook influencer marketing. Instagram came a little later, in 2010. Today, influencer marketing agencies use all popular social networks and a variety of content types for promotion.

What is the success of this tactic? People are tired of advertising. The sheer amount of it reduces interest in companies. Brand ambassadors, in turn, use native and unobtrusive offers that fit seamlessly into the canvass of content.

Advantages in Tools

Social media influencer marketing agencies use this tactic in several ways. They can also be called influencer marketing tools. So, what are they?

  • Promotion through brand recommendations, where they provide a link to go to the store;
  • Availability of user-generated content that can be shared;
  • Feedback from influencers;
  • Discounts when working with an influencer;
  • Working with micro opinion leaders.

Influencers are certain individuals who have credibility with your target audience. They influence the opinion, they inspire. And advertising with this person is several times more effective, it strengthens the decision to buy. As a result, you get more customers and sales.

What Are Influencer Marketing Companies?

The ecosystem of influencer marketing is formed by influencer marketing companies, bloggers, and platforms. What do influencer agencies do? They search for brand ambassadors and check them out. Who will be interested in the services of influencer marketing companies? These are startups of any size and companies in B2C. For the B2B segment, influencer marketing is also an acceptable promotion tactic.

The services of an influencer marketing agency also include help with media buying, creating advertising content, reposting, digital ROI analysis, and more.

There's also the micro-influencer agency. Their range of work includes tracking micro-influencers. They determine their value, their effectiveness for the business outcomes.

Influencer marketing firms: Leverages

What influences your decision? Top influencer marketing companies have studied this aspect and come to the conclusion that there are 3 leverage points:

Leverage #1: Authority. We don't think it needs much explanation.

Leverage #2. Relationship strength. The better the audience knows the influencer, the more effective the promotion will be.

Leverage #3. The size of the audience, the amount of reach.

So social media influencer marketing should be based on 3 pillars: authority, relationship strength, and audience size. What social media metrics can show that a blogger is worthy of attention? Engagement and reach!

Instagram Influencer Marketing Agency

This social platform brings together users from a variety of market areas. And it's not uncommon that an ordinary person, not a celebrity, becomes an influencer and has more subscribers than stars. In the eyes of their audience, they seem close and familiar. That's what the influencer marketing factory uses. The most difficult process is the need to find a suitable influencer.

Therefore, the social influencer marketing agency:

  • Determines the scale of the Influencer. By the way, it’s not always that the audience of millions will be more attractive. People trust more those pages that have fewer subscribers;
  • Fake or not? It is very important to determine whether the page is really popular. To do this, experts conduct analysis, study its analytics;
  • Target Audience. The answers to questions "Who is your customer?" and "Who is the subscriber of the Influencer" are important to match.

Conclusion

Influencer marketing is a popular and, probably, the most effective promotional tactic. It can significantly reduce advertising costs. Therefore, it is not surprising that this marketing channel is growing.

But you need to understand that your brand agent doesn't necessarily have to be a person with an audience of millions. Sometimes, the audience of 10,000 subscribers is enough. Which influencer will be effective for promoting your products, will prompt the influencer marketing company, after careful analysis.

FAQ

What companies use influencer marketing?

All niches and segments of business today use influencer marketing. Marketers are convinced that this tactic is the best way to increase brand credibility and recognition. The main principle of influence marketing is native and unobtrusive advertising.

When does a company need an influencer marketer?

If a company's goal is to increase awareness and trust among its target audience, then influencer marketing is the best way to get results. For a successful campaign, it is important to identify the right influencer and to build an effective collaboration model.

How do I use influencer marketing for my business?

Influencer marketing can be used in many different ways. It can be a blog article, a joint live broadcast, a video about your product, etc.

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