Top Pay Per Click Advertising Companies

Pay Per Click Advertising Company for Fast Business Promotion

Pay Per Click Advertising companies use digital marketing methods for promotion. A PPC advertising agency will suit small and medium-sized businesses, as well as corporations.

Pay Per Click Advertising Company and Their Business Promotion Strategy

More businesses are increasingly moving online to promote their products and services and improve their visibility. Along with this, the competition is also growing. A Pay Per Click advertising company provides its clients with services to help businesses promote their product/service and become competitive in the niche.

Of course, you, as the owner, can run a PPC campaign yourself, provided you have the time, experience, and technique for all the processes. If not, then we recommend considering a PPC marketing agency. In such organizations, a team of professionals will handle your business promotion. Now, you may wonder how they achieve their goals. Let's find this out.

What Does PPC Advertising Company Work With?

PPC advertising companies use a strategy that does not require a lot of time to get results, which is not the case with SEO. Such firms use the PPC (Pay Per Click) method.

This advertising model involves ad placement to promote a particular business on third-party resources. Owners of such resources do not receive compensation for ad placement. Only if the user clicks on the document body.

In simple words, a business buys customers for itself using other people's resources, and pay-per-click advertising companies help develop this strategy intelligently.

Pay Per Click Advertising Company: Benefits

There's an opinion that the PPC advertising agency model is ineffective and expensive. However, this can be a great option for promotion. And there are several reasons for this:

Reason #1

If a PPC marketing company is tasked with finding clients here and now, they will do a better job than other marketing companies. Quick results are the dominant advantage.

Reason #2

Creating ads for PPC is much easier than, say, for SEO. For example, for contextual advertising, there's no need for a PPC agency to make serious adjustments to the site according to clear rules.

Reason #3

To get more traffic through PPC, you will need to place more ads. Yes, this will require more costs, but this approach will also allow you to scale faster.

Reason #4

Predictable results reduce the risk of throwing money away. PPC marketing company will be able to calculate for what period a certain number of customers will come to you.

However, you should consider the disadvantages of this ad model. Contextual advertising has no effect on customer loyalty, and you have to pay for each click.

PPC Ad Agency: Cooperation Advantages

A PPC ad agency is first of all a team of marketing experts. They are the ones who will control all the processes, including the financial ones. Their typical responsibilities are as follows:

• Fitting keywords for your target audience;
• Searching for relevant media channels;
• Measuring effectiveness;
• Competition research and analysis;
• Optimization;
• Testing.

A PPC advertising firm develops a customized promotion plan based on the goals of the business. The marketing team needs to understand where your business is going and what goals it wants to achieve. To determine the latter, you need to assess the key metrics of LTV, CAC, ROAS, ROI, as well as product margin. These metrics will be a benchmark on your way to success.

PPC Ad Agency: Google Advertising

PPC ads agencies use the Ads platform in order for their ads to appear in Google SERP and its other resources. The value of such ads is immeasurable due to the incredible popularity of Google. Consequently, it's Google that gets a huge amount of traffic every day. And for a PPC firm, this means a large number of displays and clicks.

You may wonder what the number of impressions and clicks depends on. In fact, this number depends a lot on how well a PPC advertising company chooses and optimizes keywords. More in detail below.

Performance Indicators for Contextual Advertising in Google

For a campaign to be effective, PPC advertising agencies pay attention to keyword relevance, landing page quality, quality score, and creativity.

Keywords

Pay-per-click marketing companies should create relevant lists of keywords. Particular attention should also be paid to text writing.

Target Page

All pages should be well-optimized, have a CTA button, and be tailored to queries.

Quality Score

Quality score is Google's assessment of how effective a PPC campaign is.

Creativity

Quality text and media content should not just attract attention but make visitors click on a certain ad.

What’s the Main Task of a PPC Marketing Agency Specialist?

To understand what exactly a PPC marketing firm will do for a business, let's understand the skills of a typical PPC specialist. In short, such a specialist knows how to create quality ads, keep track of visitors, customers, etc.

The main task is to reduce the price per click and raise the effectiveness of advertising. Therefore, a PPC specialist must know how to use the site, be able to write sales texts, select semantics, work with Google tools, set up ads, analyze data, and plan the budget.

How Much Do PPC Marketing Agency Services Cost

PPC marketing company services cost varies greatly. To know the answer, you need to understand the pricing policy of PPC companies. Let's take a look at the following most popular models:

• Ad cost percentage. According to this model, the client pays a percentage of advertising costs. In this case, the PPC marketing company is responsible for the advertising budget;
• Commission and ad cost percentage. The essence of this pricing model is that the PPC agency charges a fixed management fee and additionally calculates a percentage of advertising costs;
• Fixed price. This is essentially a simplified pricing model like the second paragraph. The model is suitable for those clients who want to spend a certain amount in a certain period.

What Percentage of the Cost of Pay Per Click Advertising Company

Using one of the above-mentioned pricing models, PPC marketing firms charge 15% to 30% of advertising costs for their services. The percentage directly depends on how promising the business itself is - the more promising, the bigger the chance to get a lower percentage. On average, however, companies offer 20% terms.

Choosing a PPC Advertising Firm

If you have chosen PPC as a strategy to promote your products/services, then you need to know how to choose the best pay-per-click company. Check out the following steps:

• Identify what you want to achieve by hiring an agency. The clearer your goals are, the more promising your cooperation with a PPC marketing company;
• Determine which pricing model is right for you. You can re-read the most popular formats above;
• Determine the basic criteria that a PPC firm should have. For example, the agency should have experience in promoting your niche or specialize in specific types of PPC advertising. Or perhaps you want to consider a company that partners with Google?;
• Make a candidate list of companies you'd like to cooperate with;
• Find out what methods PPC agencies use to promote, how they collect/analyze data, and how they optimize bids;
• Narrow down the list and determine the most suitable cooperation format.

Remember that each PPC advertising company has a number of peculiarities. Therefore, to save time and money, you should choose your partner responsibly.

FAQ

What do PPC services include?

PPC services typically include the following features:

• Fitting keywords for your target audience;
• Selection of relevant media channels;
• Performance measurements;
• Competition study and analysis;
• Optimization;
• Testing.

How do I choose a PPC agency?

Successful choosing of the best pay-per-click company requires determining the following things:

• Goals you want to achieve by hiring a PPC agency;
• Your suitable pricing model;
• The main criteria that the best PPC company should have;
• List of candidates;
• Agency methodology;
• The final list of your chosen candidates;
• Cooperation format.

How do PPC agencies make money?

The most popular pricing models of PPC agencies are as follows:

• Percentage of advertising costs;
• Ad cost commission and percentage;
• Fixed price.