Video Production Company: A Breakthrough for Business
There are many ways to promote your business. But it's video production companies that can make your brand stand out among your competitors. Do you need proof? Check statistics!
According to marketing studies, 85% of World Wide Web users watch at least one video a day. That's why video production becomes one of the most effective marketing tools, and why its popularity is constantly growing.
What Video Production Studios Does
Just filming a video and posting it on the web is not a marketing strategy. A company specializing in Video Production Technology means a complex approach: script development, location search, logistics. But there are two concepts in this area - a marketing video production company and a video production company. The first type is involved in the production of films for cinemas and TV broadcasting only, while the second one produces any kind of video.
Thus, video production organization is a broad term that is used to refer to a team of professionals. These specialize in the production of high-quality directed films for marketing or broadcasting.
Video Production Company Services
Depending on the goals of the business, a video production agency can offer different services. Moreover, the video production can be done without your involvement at all, completely remotely. Many creative video production companies have experience with such cooperation and create videos of any complexity. What can they produce?
TV and Broadcasting
This type of service includes a variety of TV commercials of 15 to 30 seconds in length.
YouTube, social media ads, testimonial, training, or corporate videos should be of good quality with a well-developed storyline. Only then will the video work for the business.
Corporate videos are good for those who want to talk about their business, interest customers, or find a new employee.
Company meetings, product showcases, conferences, exhibitions, product launches, parties, open houses, seminars - these videos will surely impress your audience.
There's no better option than to tell about a product in a quality-edited video.
Producing a 360-degree video is a new way to show your target audience your products.
Professional live broadcasts allow you to both show your business in real-time and to communicate with your target audience and answer their questions.
Stages of Video Production Agency's Work
Video production agencies distinguish five stages of their work. Let's review them in detail so that you know what to expect from the cooperation.
- Stage 1. Strategic development. This stage includes marketing strategy, defining the goals of the business and the owner, the study of brand guidelines.
- Stage 2. Planning and coordination. Here, the agency determines content strategy, volume, budget, schedule, a plot and script, search for actors, equipment, and location for the project.
- Stage 3. Creative execution. It’s the most interesting and exciting stage. Here, the company adjusts the sound and lighting, does the initial photography, records the voice-over, etc.
- Stage 4. Editing. At this stage, the final product is prepared by mixing the sound, adding effects, and video editing.
- Stage 5. Final. Implies delivering a video for distribution and its optimization.
Video Production Company for Business
No matter what niche your business is in, you can successfully use video marketing. If you're still thinking about whether or not to turn to a video production company, just think of all the benefits.
Conversion is higher
If a website has good and informative texts, it's great. But will all your customers want to read a whole article about your company's services and products? For many people, watching a video with the same information is a great way to save time. Depending on the purpose, videos on the site can be of different types: video cases, promos, video testimonials, and more.
Social media + video = great opportunities. For example, if your business operates in the tourism industry, reviews of tourist destinations and hotels can increase traffic.
Customer trust is higher
A video makes it easier to influence the client than text and photos. Why? While watching a video, your hearing and vision are engaged. There are different ways to build credibility through videos: share tips, educate, showcase testimonials, etc.
Websites go to the top
Post the video on YouTube, write a description with keywords, and your website will be shown in the search query. You should remember though that a unique video on your site is ranked best by search engines.
Growth of loyal customers
The more varied the content will help you become more relevant in the eyes of your audience. It will encourage potential customers to subscribe to you and soon to make purchases.
Above the competition
For B2C, different types of videos are a normal thing. Not having them makes a business fall behind the competition. As for the B2B segment, video marketing is gaining popularity as well.
Freelancer or a Web Video Production Company
Who should you choose: a digital video production company or a freelancer? The answer actually depends on your budget. If you have a small budget, then a freelancer will suit you better.
However, you should keep in mind that a promotional video production company has a whole team of professionals with good equipment and great opportunities. When choosing an agency, you should pay attention to some nuances. Let’s talk about them.
Choosing Video Production Firms
Choosing a Video Production Agency should be based on the goals and objectives you set for yourself. Therefore, you should check what projects the company has previously participated in, what is their experience.
Another factor is the quality of production. Make sure the agency has all the necessary resources, tools, equipment to create a quality video. It’s important to ask not only about the video but also about the light and sound.
Next, you need to find a partner who understands the goals in sales, marketing, and working with clients.
Don't forget to write your list of top video production companies to choose your team from the best. And during the consultation, you should ask all the questions that you’re interested in.
How much does a video production company cost?
There are several factors that affect the pricing: the duration of the video, the amount of equipment needed, location, the graphics used, and so on. Prices start at $800.
What is an example of a production company?
Examples of such companies that you probably know are Warner Bros. and Universal Studios.
What is a video production business?
These are companies that are involved in video production from conception to exporting the final product.
How do I find the best video production company?
Choosing a video production agency should be based on the goals and objectives you set for yourself. Therefore, it is important to check what projects the company has been involved in before and what is their experience.