Top Social Media Marketing Companies

Best Social Media Marketing Agency Services for Business in 2021

Are you looking for a social media marketing agency to promote your brand? Read on to find out how you can find an expert in social media marketing services.

Social Media Marketing Agency: How to Find the Best

Thousands of social media marketing agencies around the world offer their services for brand promotion through channels like Facebook, Twitter, LinkedIn, and others.

Business owners willingly hire specialists to reach their goals, i.e. recognition, credibility, and sales increase. And they can achieve it if they find a reliable social media marketing firm.

With that said, let's talk about such complexities as choosing a company that provides social media marketing services. Apart from that, we will also define social media principles, find out what social media marketing really is, and understand how an ideal social media advertising agency's team should be like.

Social Media Marketing Services

Do you have a startup? Are you a small or medium-sized business owner? Maybe your company is on the Fortune 500 list? Well, if you have not made yourself known on social media, it doesn't really matter. Let us explain to you why.

Social media is a communication channel that businesses can use to communicate with their customers. It's trending as far as the promotion of services and products is concerned. In addition, every year, more investments are attracted in this area. Whereas the traditional promotion channels remain far behind.

What is the peculiarity of social media? It's in the technological possibility of combining online and offline into a whole.

Thus, social media networks are the biggest platforms for advertising and PR. This area of activity is called Social Media Marketing (SMM).

Social Media Marketing Services: Social Media Features

Marketing consulting firms distinguish between social media and classic media channels (radio, print media, etc.). Let's consider the difference.

Traditional media delivers a specific advertising message to the audience. Social media is about interaction and relationships. Therefore, the social media advertising company perceives the modern client as a skeptic in relation to commercial offers, rather than a person you can convince to make a purchase. Therefore, those promotion methods, which are effective for traditional media, are completely unsuitable for social networks.

Social Media Marketing Business Basics

The active development of social networks provoked the appearance of social media marketing services. In terms of numbers, in 2020, more than 5 billion people became social media users. On average, each user spends more than 2 hours per day there. And these numbers continue to grow today.

Top social media marketing companies’ operation is based on data, innovation, market, and audience analysis, etc. Let's look at each aspect in detail.

Strategy

Social media marketing company starts with a strategy of the client company. At this stage, it's essential to answer the following questions:

• What goals should be achieved?
• What social networks will be used?
• Who is the customer?

The strategy can be adjusted in the process.

Planning

Social media businesses help brands show their customers they are constantly present on social media and are willing to engage in communication. This is accomplished by scheduling posts at the right time and frequency.

Listening and Hearing

As a brand grows in popularity, there will be more talk about it. It's not just about comments and reactions to company posts on the official web page. Sharing (not always positive) impressions about the brand can happen on other platforms as well. Thus, it's important to keep track of what your customers talk. In case of a negative reaction, you should offer your support, and thank them if it's positive.

Analytics

What was your reach that month? What about this month? How many good reviews did you get? Do your social media advertising and strategy even work? These questions can be answered by a social media marketing specialist after analytics.

Advertising

Advertising social media marketing services for small businesses is also important for promotion. It will allow you to reach more of your target audience that will definitely be interested in your content.

Where Social Media Management Firms Work

Companies provide social media management services on popular platforms. For example, such as:

• Facebook's audience is more than 1 billion people;
• Pinterest is the third most popular platform in the world. This platform is more suitable for areas like fashion, beauty, and tourism;
• Twitter. Many would say that this platform has exhausted itself as a sales tool. However, as a customer support tool, it's an excellent platform;
• YouTube is an indispensable service for promotion. Video reviews, tests, demonstrations, and presentations are only a part of the ways that will contribute to promotion;
• Instagram has long become an extremely popular platform for the promotion of products and services;
• LinkedIn is a professional network, suitable for personal brand promotion, B2B, and recruiting.

Digital VS Social Media Marketing

The "social media marketing" and "digital marketing" terms are often confused. Digital marketing is a broader term that includes a set of online marketing tactics. And social media marketing is a component of digital media marketing.

What can we attribute to digital marketing besides promotion in social networks? What are digital media marketing companies into? Here are the answers:

• SEO;
• Email marketing;
• Content marketing;
• Pay-per-click (PPC) marketing;
• Affiliate marketing;
• Native advertising;
• Marketing automation.

In turn, a digital media marketer is the strongest link in the company promotion process. The tasks include business optimization, analysis of competitors, and creating a promotional strategy.

The Popularity of Social Media Management Companies

Social networks have captured more attention these days. People here are looking for information about services and products. That's why personal marketing companies are so relevant for brands.

Why social networks? People do not want to receive "cold" ads, they want communication and interaction. And social networks cope perfectly with this. In addition, they have significantly reduced the distance between people, which is great for business.

Social Marketing Agency: Advantages

Social media advertising agencies provide a versatile range of works that are suitable for both small companies and corporations. The social media management business opens up opportunities for brands. A few benefits that we'd like to highlight come next.

Large Audience

Social media for business is a huge audience of real and potential customers who spend a lot of time on different platforms.

Segmenting

Social media can be used in a variety of formats and topics. It all depends on what product or service needs to be promoted. Considering these features, social media marketing agencies segment the audience according to their needs and interests. Then they choose the most relevant platforms to achieve their goals. Of course, you don't have to split your audience and promote for all users. However, this method is often inefficient.

Minimum Investments at the Start

Creating a brand profile on any social site does not require much effort and expense. The registration form is simple and free. Further promotion activities require the efforts of a social marketing agency. And the latter does its work on a paid basis.

Disadvantages of Social Marketing

Like any other type of marketing, social media marketing has a number of disadvantages that are also important to consider when promoting a brand.

There's a risk that a business page or a group will be hacked or blocked. To avoid this, one should contact only the best agencies involved in social media for business. Read on to find out how you can choose a reliable partner.

It's becoming more and more difficult to promote business on social networks because of the rising advertising costs. Plus, the functionality of social media platforms can't always meet business needs.

The competition. In social media, businesses are always competing for the attention of customers. And it's quite challenging, if not impossible, to do that well on your own. That is why businesses attract media marketing agencies that know how to make a company stand out in its niche.

Is It Worth Investing in Social Media Advertising Services?

You definitely need to include a budget for promotion on social networks in your business plan. However, you also want to consider all the pros and cons. Moreover, in order not to waste your money, it needs to develop a quality promotion strategy.

How Do Social Media Management Companies Develop a Promotion Strategy?

With a thought-out strategy, marketing consulting firms are able to determine the vector of promotion and development of the marketing campaign. The strategy is based on the goals and objectives of the business. Social media consulting companies develop a strategy in a certain sequence.

The Concept

The concept is the first thing to define since it contains a clear statement of the company's principles. At this stage, social media agencies also identify competitors of the company and run a comparative analysis.

Goals and Objectives

Company goals and objectives are defined according to the SMART scheme. According to the latter, goals and objectives should be specific, measurable, achievable, and limited in time. Without this step, no progress can be determined.

Target Audience

Understanding its customers is crucial for any company. The customer profile will help increase subscribers and increase credibility. In addition, knowing and understanding your target audience will help reduce advertising costs.

Social Media

When social media companies know your target audience and goals, they can determine the most suitable platform.

Brand Reputation

What do customers associate your brand with? Knowing this information, you can highlight the competitive advantages.

KPI

These are performance indicators that can be measured. Coverage, engagement, conversion, targeted actions, and much more. All these media marketing agencies can provide in their reports. Based on the latter they can offer more effective promotion ways.

Content Plan

It's a way of communication with clients. Therefore, you have to take your content plan very seriously. You have to know what time and type of posts to use for the promotion of the brand.

Analytics and Adjustments

At this stage, a complete analysis of ups and downs takes place. This will allow the agency to make changes in the strategy and improve your campaign performance.

Best Social Media Marketing Companies

What is your top social media marketing company that can provide social media content creation services, strategy, analytics? Of course, you can be satisfied with the services of a single social media marketing manager. However, will he/she be able to provide real help with promotion?

Keep in mind that social media management agencies differ: consulting, management companies, and those that specialize in content creation and publications. There are also firms that provide a full range of services. Everything depends on your needs and budget.

Social Media Marketing Companies: Pricing

Social media marketing rates depend on location, services needed, business type, promotion platform, and advertising costs.

Some agencies charge by the hour while others charge by the project. The reputation of the marketing company affects the pricing. Thus, if it's a company with the best social media presence, the prices for their services will be higher. The average price for an hour of less experienced firms is from $15/hour. However, the top social media marketing company will cost you from $100/hour.

Social Media Optimization Company: Is It Worth Investment?

Each platform has its own differences, features, and nuances. Therefore, each requires an individual approach. So that business owners are not distracted from their business, you want to hire professional contractors.

Agencies specializing in promotion in social networks will not just develop a strategy but will also audit the enterprise, constantly monitor the effectiveness of the strategy, and provide meaningful reports.

How to Choose the Best Social Media Agency?

First of all, you need to make sure that your chosen agency has a portfolio. Best social media marketing companies necessarily have experience in projects that can confirm the effectiveness of their work.

To ensure that the marketing agency will work effectively with your brand, request an audit. Be sure to ask questions about whether the team has photographers, cameramen, designers, ask how they will prepare content, and define strategy. Also, don't forget to monitor the reputation of the company by checking online reviews.

FAQ

How much do social media marketing agencies charge?

The price depends on many factors, e.g. types of services required, business type, the experience of the marketing company, etc. On average, prices can start at $15/hour or more.

Is social media a good way to advertise?

Yes, social media is a good way to run ads. More than 5 billion people are registered on social networks, and the average time they spend there is 2.5 hours.

What are the 5 benefits of social media?

The 5 benefits of social media for businesses are as follows:

• Large audience;
• Direct communication with customers;
• The ability to segment your audience;
• Work with user-generated content;
• High ranking in search engines.

Who are the main social media users?

People use social media in many different ways. There are professionals who seek to demonstrate their intelligence, creators who share their ideas, and participants who publish, share and comment on posts. Also, there are bonders - active residents of social networks who actively interact with followers.