When Do You Need an Instagram Marketing Company and How to Choose Specialists?
Many companies use Instagram Marketing Company to promote their business. In this article, we will find out who needs social network promotion, how to choose an Instagram marketing agency, and when you really need it.
What You Need to Know When Choosing an Instagram Marketing Company
Social media has lately ceased to be just a platform for communication. On the most popular of them, people read the news, follow accounts of their favorite brands, and make purchases. That's why marketing on Instagram has become a relevant part of Internet promotion for a wide list of companies. To understand when it is the right time to contact an Instagram Marketing Company and how to choose a good contractor, you need to understand clearly what tasks your company will solve in this case.
Why Instagram Marketing Agencies are in High Demand
According to statistics, Instagram has an audience of over 700 million people. The predominant audience is people from 18 to 35 years old. They spend a significant part of their time on this social network. The level of engagement of Instagram users is 15 times higher than on Facebook. This includes all types of activity - likes, reposts, comments, clicks.
Recently, Instagram marketing firms worked primarily with visually beautiful products. But over time, it has become clear that there are virtually no restrictions on products and services. A doctor can have a blog with useful tips, a bakery can post recipes for delicious baked goods, journalists can show interesting moments that were left "behind the scenes."
Who Needs the Services of Instagram Marketing Companies
All of the Instagram Marketing tips for businesses start with questions:
- What exactly are you planning to promote?
- Does your target audience fit the pen-portrait of the user of this social network?
- What are your goals and objectives?
Most often, this social network is used to sell and promote products intended for the end consumer (B2C). However, holiday or cleaning services, tools and materials for craftsmen of various specialties are also being sold well.
Instagram marketing for small businesses is a good decision because this social network has the built-in functions of an online store. You can sell directly, promote a website or a brand. There are a lot of possibilities on Instagram.
When Instagram Marketing Firms are of no use for Businesses
The answer to this question underpins understanding of your target audience. For example, if you sell industrial equipment, the probability that you will find new customers on Instagram is low. In such cases, it makes sense to invest in other promotion channels.
It is also important to assess your capabilities correctly. If your business is at an early stage of development, and the geography of sales is small, you can hire a freelance assistant. The services of an Instagram Ad Agency must pay off, otherwise, such investments are not worthwhile.
Which Benefits You Can Get Working with an Instagram Marketing Company
It is important to understand that an advanced account is not necessarily a page with a great number of followers and likes. It's valuable for self-importance but no more than that. The important thing is that the account is profitable and serves its purpose.
A reliable Instagram digital marketing agency within the cooperation:
- Will identify the main goals. These can be direct sales, increasing brand awareness, improving reputation, interacting with existing customers, etc.
- Will research the target audience and competitors.
- Will suggest optimal strategy, content plan, tools.
- Will carry out the agreed types of work within the framework of cooperation.
At this stage, the contractor clarifies the main requirements of the client in an interview, conducts an initial analysis of the existing situation, formulates an offer based on the objectives set.
Target Audience and Competitors on Instagram
Internet marketers together with the specialists of the client's company create a pen-portrait of the customer. They also examine the percentage of potential customers using the selected social network and their characteristics.
In addition, Instagram marketing agencies analyze the performance of competitors, identify the market saturation, and find free niches for promotion.
Instagram Marketing Strategy and Content Plan
If you want to use Instagram for business marketing effectively, developing a strategy is a necessary and very important step. It should be focused on the work on this social network, should be within the framework of the main marketing strategy, and be consistent with the overall advertising concept.
Based on the agreed-upon strategy, specialists:
- Determine the optimal advertising budget;
- Select the tools (advertising on Instagram, interaction with bloggers, etc.);
- Make a content plan for a month: the number of posts, topics, features.
Further Actions of an Instagram Marketing Company
Contractor implements Instagram product marketing based on the agreed strategy and plans:
- Designs the page in the customer's corporate style;
- Creates text, graphics, video content.
- Performs postings as planned.
- Negotiates with bloggers.
- Adjusts and monitors the quality of promotional posts.
- Communicates with users, answers questions, promotes activity.
But that doesn't mean you can completely forget about your social media page. Even leading Instagram Advertising Agencies do not know your product as deeply as you do. Also, new product photos, examples of services performed, and more are needed to be done by a client.
What an Instagram Marketing Company Should Be Able to Do
Above, we described the work of an Instagram marketing “turnkey” service. Even in the list, you can see that for quality work, you need a whole team of specialists of different profiles:
- Marketers with deep knowledge of Instagram business marketing.
- Designers for the creation of graphic materials.
- Copywriters for writing text descriptions, slogans, and titles.
- Speakers for video clips and Instagram Stories.
- Content Managers for posting, responding to comments, negotiating with bloggers.
In some cases, a part of Instagram marketing services can be done by one person. However, it is important to have a team of good specialists working on your project.
Instagram Digital Marketing Agency or a Freelancer
Small and medium-sized businesses are not always willing to pay for the services of Instagram marketing companies. In this case, they turn to freelancers. This decision often justifies itself. But you have to understand that one person can't be able to do everything. It is necessary to understand what a freelancer can do independently, and when the help of specialized professionals is needed.
It is important to know that if you are offered to use Instagram for marketing to get a large number of subscribers quickly, most likely, the performer is using a program on boosting by bots. Never use such services. There is little benefit from them, and the probability of receiving a ban from the social network is high.
Why Entrepreneurs Choose the Top Instagram Marketing Agencies
Large companies, interested in the maximum coverage of the audience, understand the advantages of cooperation with the market leaders:
- The staff of a large company has all the necessary specialists. This is a guarantee of consistent quality.
- If you need Instagram influencer marketing, the leading agency is more likely to help with it. Famous people receive thousands of similar offers. To get them interested, not only the budget is important but also the reputation.
- Your competitors also understand the benefits of Instagram marketing. It may take maximum creativity to gain an advantage. Mid-level marketers are rarely able to put together the right team.
How to Choose the Best Instagram Marketing Company
If you don't have a large budget to pay for top agency services, don't worry. The best company is not necessarily one of the most famous and expensive. The main thing is that the specialists can help you and your business.
- Make sure that in the Instagram Marketing Company’s portfolio, there are completed cases similar to your topic.
- Study the reviews, look at the accounts and the website of the company. The quality of a marketer's work starts with how they pitch and promote themselves.
- Talk to the experts. Ask what tools they use, make sure of their professionalism.
For example, using Instagram for affiliate marketing differs from direct sales. Your contractors should be aware of such nuances. Make sure you understand each other with Instagram Marketing Company representatives well. And bravely start the cooperation.
How does a Marketing Agency Work on Instagram?
Instagram Marketing Company studies the features and set objectives of your business. Then, they determine the marketing strategy, based on which they create posts, communicate with users, order advertising, and carry out other types of activities.
What impacts the price of Instagram Marketing services?
The cost of the services is calculated individually. It is determined on the basis of the set tasks, the scope, and complexity of the work, the budget for ordering advertising services. It can be advertising by the service or payment for the posts of famous bloggers.
How Companies Use Instagram for Marketing Purposes
Instagram can be used to promote almost any kind of product and service. Companies use marketing to increase brand awareness, improve the company's reputation, increase sales, attract visitors to the website, and spread affiliate links. Separately, it is worth mentioning that Instagram provides tools for direct sales.