Top Naming Companies

How to Сhoose Naming Companies for Small and Medium-Sized Businesses in 2021

Naming companies are engaged in the search and realization of non-standard decisions on choosing names for companies, products, and services. This article is a complete guide on how to find reliable naming firms.

How to Choose Naming Companies for Small and Medium-Sized Businesses in 2021

Naming companies develop professional business names for brands. A business’s name must meet the marketing goal of the firm in question and, of course, legal requirements.

Apart from brand/product name development, naming agencies also offer branding services. So businesses can hire a product naming agency to not only create a unique name but also develop a logo or corporate identity.

Let's take a closer look at how business naming firms operate and understand whether it's worth hiring them.

What Do Company Naming Agencies Do?

At first glance, it may seem that naming a company is easy. In fact, it's a complicated process of choice that requires careful analysis and research. There are two main reasons for this:

• Legal requirements. You have to be sure you will not violate any rights when naming your company. This basically refers to items of legal protection that cannot be reflected in the name. Artist or band names (without the consent of the rights holders), city names, and similar names of already registered brands. The last point requires special attention - even similar phonetics can be a reason for refusing a patent. Therefore, naming firms run a thorough patent search to avoid risks;
• Marketing requirements. The task of a product naming agency is to create an easy and understandable name for the client. The name must transmit the meaning of the product - the more successful, the higher the chances to reduce future promotion costs.

Thus, a brand-naming company is a balance between the legal field, a well-balanced positioning, and the image of the business.

How Do Top Naming Firms Develop a Brand Name?

A company naming strategy has several stages that allow the creation of a unique, sonorous name for a brand. Below you can see these stages that a naming agency follows:

• Analytics. Market study and target audience research;
• Development of options. Creating several brand name options and checking them for legal clarity;
• Separation. Choosing the best options and coordinating them with the client;
• Testing on focus groups.

The development of brand names themselves is done by the naming company via different methods. The latter include associative, reference, abbreviated, the use of neologisms, rhyming, and other methods. The main rules here are that the name should be sonorous, memorable, with meaning, and associative only in a positive way.

Why Hire Naming Firms?

It only takes a mere seven seconds to make a first impression, as you know. It's the same thing with brands. And it's the name of a brand/product that people see in the first place. This is why brand-naming company services are an important component of a branding strategy.

Developing a name is a complex and lengthy process that requires expert opinion and resources. Partnering with company naming firms provides a great opportunity to save your time and effort and get a guaranteed positive result.

What Are the Advantages of Cooperation with Naming Agencies?

When naming a new company, naming agencies can provide a number of advantages and the foundation of a successful business.

How can your company benefit here? We’d like to highlight the following benefits:

• Increased awareness. Your clients need to get acquainted with the brand before they decide to make a purchase. This is where brand awareness plays a huge role.
• Credibility and customer loyalty. If the brand name is strong, it creates a positive emotional attitude and builds trust with customers.
• Competitiveness. Product naming companies have all the necessary resources and skills to create a unique name for your brand. This will make you stand out from the competition.

How to Choose a Business Naming Agency?

The demand for naming digital marketing agencies is growing every year. This means that choosing your partner can be complicated by the fact that there are more and more similar firms emerging. You can choose from both local companies and foreign agencies. However, when deciding on cooperation with this or that naming agency, pay attention to the following aspects.

Evaluation

Professional naming firms should understand and competently operate all the brand-naming processes. Moreover, the agency should have experience in your industry.

Portfolio

By reviewing previous work and requesting a portfolio from company naming consultants, you can objectively evaluate the company's experience, its strengths, and weaknesses, and understand if the company meets your business needs.

References

Customer reviews and recommendations can also serve you well. With them, you can find out if the company will be a reliable partner. Thus, by analyzing client feedback, you will save time and money.

What Should a Creative Naming Agency Consider When Developing a Business Name?

Every firm that offers brands help in naming a company should consider the following nuances:

• The name should be unique and stand out from the competition;
• The name should reflect the brand personality;
• The name should be catchy and memorable;
• The name must appeal to the public;
• The name must be consistent with the goals and values of the brand;
• The name should sell well.

How Much Do Company Naming Services Cost?

No naming consulting firm can actually answer this question unequivocally. The pricing here depends on several factors, including the type of the project and the size of the company.

The price tag is also affected by the number of necessary services. For example, you may need a set of branding services or just a brand name. The price may also be affected if you want your brand name to match your domain name.

The average prices for naming firms will range from $2,000 to $75,000.

FAQ

How effective are naming companies in creating quality startup names?

When naming a new company, naming agencies can provide a number of advantages and are the foundation of a successful business. With them, you can increase your brand recognition, build credibility and loyalty with customers, and stand out among your competitors.

What does a naming agency do?

Besides brand/product name development, naming agencies can offer various branding services. Thus, apart from ordering a unique name, a product naming agency can also develop a logo and corporate identity.

Should a startup hire a naming agency?

Yes, definitely. Customers only need 7 seconds to form their initial opinion about a brand or product. And it's the product's or brand's name that people see in the first place. Therefore, brand naming company services are an important component of a branding strategy.

Where can I find affordable brand naming agencies in the US?

There are a lot of offers on the web from different brand naming agencies in the US. You can easily find a reliable partner after analyzing the experience of the company, its portfolio, and customer feedback.