List of the Top Media Planning and Buying Firms in the United States 5 Firms
2 - 9
$100 - $149 / hr
10 - 49
$25 - $49 / hr
50 - 249
$200 - $300 / hr
10 - 49
$100 - $149 / hr
Guide to Media Buying and Planning Agencies in the USA
Marketers are always looking for the best ways to deliver the message to a brand's target audience. Media Buying and Planning Agencies in the USA focus on just that, specializing in buying advertising space and developing promotional tactics and strategies.
Planning and Media Buying in the USA are handled by whole teams that typically consist of content and customer service specialists, marketers, copywriters, designers, analysts, and other experts. These experts are required to make an effective media planning and buying process in the US.
Media Planning Agency in the United States and Media Buying
Media planning and buying firms in the U.S. have integrated media buying and media planning processes. Although very often these concepts are understood as one term, it's still worth distinguishing them:
- Media planning is a research-based strategy process.
- Media buying is a tool for implementing a strategy.
As you can see, media planning and buying terms in the United States are different in nature. However, in fact, they cannot exist without each other: without a plan, you cannot launch a strategy, and planning alone cannot produce results.
Tasks of Media Buying and Planning Agencies in the USA
The first thing that top media planning and buying agencies in the US do is research the market/audience. This helps determine the target audience and goals of the brand. The task of media planning is to create an effective plan. But even after that, the work of planners does not end - they monitor the success of strategy implementation, analyze, and make changes if necessary.
Media buying is responsible for ad buying, as well as the advertising format for the message.
Where Media Buying Agencies Place Advertising in the United States
Media buying online agencies in the USA choose the most effective channels to place their ads for this or that brand. Purchasing Internet platforms is quite popular today. The cost depends on the ad duration, number of views and clicks. What's their value, you ask? This criterion depends on the audience, attendance, topics, etc.
In addition to online, other options for advertising are also popular:
- Radio and TV;
- Digital outdoor advertising;
Digital Media Buying Agencies in the US: Benefits of Cooperation
Studies of the top media buying agencies in the USA showed that every year consumers are spending more and more time viewing the media in various forms. This is why it's important for specialists who work on developing the US media buying plan to study the habits of target audiences, find out when and which channels they use. It's hard work but very much worth the intended results. And this is more potential customers, more recognition, and more sales.
What are the advantages of cooperation with the agency?
- You can plan your sales year ahead;
- Agencies buy advertising space in bulk;
- Agencies always justify their expenses;
- Agencies provide real-time analytics.
What do media planning and buying agencies in the US do?
The team of media planning and buying agencies is involved in buying advertising space, developing, and implementing business strategies, audience, and market research.
What do media buying agencies charge in the USA?
The average cost of services in the USA is 15-20% of your advertising expenses. For example, if you buy an advertisement in a magazine for $20,000, the company's revenue will be $3,000 to $4,000.