Top 11 Commercial Video Production Companies - and Why You Need One
Introduction
Whether people are aware of it or not, today, more videos are being watched by anyone than at this time last year - and at that time the year before that. As digital technology has progressed and the escalation of social media platforms has gone through the roof, at this moment in time, people are watching on average more than half the amount of videos than they were in 2020.
Advertising via the use of commercial video production services has skyrocketed and made it a vital organ to the body of any business’s strategic advertising campaigns. With more and more eyes looking at one social media platform or another for up-to-the-minute information on literally anything and everything, advertising across social media channels has now become an absolute must for businesses of all sizes and within any industry, in the fight to not just be seen but be noticed.
With an unending torrent of advertising flowing through television screens and carried along the rapids of social media feeds, to be noticed, an advert really needs to make a fast but lasting impression so as to remain in people’s minds amidst the hyper-stimulation coming from every angle of the Internet. The prevalence of advertising - whether across social media platforms or on websites - runs the risk of diminishing potential engagement through desensitization, which is why the necessity for high-quality, attention-grabbing videos is increasingly desired by businesses from all industries.
Being seen is one thing, getting noticed is something else. Getting your advertising vision to screens of any size requires the hiring of professional commercial video production companies.
Here we’ll list some of the best video production services on the market to assist you in getting your product noticed.
Top 11 Best Commercial Video Production Companies
1. BluBlu Studios
Founded in Warsaw, Poland, in 2014, BluBlu now has offices stationed around the world, establishing itself rapidly as a market front-runner in seemingly next-to-no time. Specializing in animation, advertising, explainer videos, and video production, this is an award-winning company with a very impressive list of heavyweight customers. Promising high-end design with superb visuals and narratives, BluBlu offers commercial video production agency services and is trusted and used by some very big names in a variety of industries. No business is too big or too small, they have worked with startups, as well as with Fortune 500 companies. Compelling narratives, sophisticated animation, and high-end design - alone or combined together - have all contributed to BluBlu’s success and demand. Without being aware of it, most of us have likely seen some of their work, be it for IKEA, Mitsubishi, or even candy brand Chupa-Chups. Product, music, explainer, and animated commercials are all possible with BluBlu’s professionalism and expertise.
Clients include:
- Twitter;
- Samsung;
- Subaru;
- The New York Times;
- Singapore Airlines.
Minimum project size:
- $5,000+
2. The Draw Shop, LLC
With its base in Utah, The Draw Shop, LLC was created in 2009 to supply businesses with video production services, content marketing, advertising, and IT. Its specialty, however, lies in the development and production of explainer videos. The Draw Shop is another commercial video production firm that can boast an enviable list of big-business clients that beef up the agency’s credentials. You know that your video production will be in safe and solid hands when you are aware that so many household names come to the Draw Shop for their expert services.
Clients include:
- Google;
- Daimler;
- Coca-Cola;
- LinkedIn;
- Huffington Post.
Project costs:
- $1,000 upward
3. Digital Spark Studios
Digital Spark Studios, headquartered in North Carolina, provides full commercial video production services. Being in business for more than 8th years, Digital Sparks Studios are an ideal video commercial production company for mid-sized businesses, especially within the manufacturing, consumer, and business-related fields. Working alone or alongside your firm’s marketing team, Digital Sparks promise efficiency and honor to your companies budget while delivering exceptionally high-quality videos to snag you more sales and grow your business revenue and brand.
Clients include:
- Hoover;
- Fox Sports;
- Lexus;
- CTE.
Project pricing:
- $10,000 +
4. Rip Media Group
Stationed in Los Angeles, this commercial video production agency has been in operation since 2007. Catering to businesses of all sizes, they can create commercial video projects for just about anyone - and anything - but are particularly adept at working within the middle-market healthcare and IT-related fields. The Rip Media Group is able to conjure up live-action videos, as well as slick 2D and 3D animated graphics. Training, presentation, and promotional content can all be handled with equal professionalism and originality. Staffed by award-winning storytellers, RipMedia has the capabilities to get customers engaged and moved to take action. Their writers are members of the Writers Guild and Producers Guild of America which adds meat to the bones of their promise to deliver compelling, narrative-driven commercials to increase the growth of any and all businesses that they collaborate with.
Clients include:
- Cisco;
- Accenture;
- Comcast;
- AmeriQuest;
- Kaiser Permanente.
Pricing:
- $1,000+
5. Sparkhouse
Another California-based company, the commercial video production specialists at Sparkhouse combine artistic creativeness with digital targets and social media. In the business for over a decade, they produce very innovative and highly original commercial and corporate videos for television, social media, and product branding purposes. Robust narratives with top-tier cinematic production values, Sparkhouse has built a rock-solid reputation for itself and is one of the best commercial video production companies for businesses with a larger budget. Always up for a creative challenge, the team states that they always wish to outdo themselves and better themselves with every project that they take on. Adventurous and unpredictable, Sparkhouse media are more than willing and able to take your commercial video campaign to the next level and get your brand and product the increased visibility you are wanting.
Sparkhouse clients include:/
- YouTube;
- Capital One;
- Denso;
- Nekter Juice Bar.
Pricing:
- $10,000+
6. Bottle Rocket
Chicago’s Bottle Rocket Media is a commercial video production agency that tackles video content right across the board. From traditional video projects to motion graphics, as well as innovative 360 degrees VR, whatever the medium - Bottle Rocket has done it, though there is more emphasis on the graphic design and animation side of things. For any business wanting informative and impactful video projects, Bottle Rocket has proven itself to be more than up to the task and has been labeled as “the hardest working team in show-business”. They have worked with some big brand mainstream businesses but have not lost any of their independent creativity or vitality for making unique and innovative content for a very diverse array of customers. The staff comes with a variety of backgrounds but all have experience in working with television, making films, and as agency creatives. Having risen from being self-starters of their own, they aim to take your brand and amplify it as innovatively as possible, just as they have done so successfully for themselves.
Clients include:
- McDonald’s;
- The Atlantic;
- Adidas;
- Mattel;
- American Girl.
Pricing:
- $10,000+
7. Alchemy Creative
Now in business for more than 10 years, San Franciso’s Alchemy Creative specializes in design-based video content production. With a strong focus on brand messaging and the personality and mood of a company, Alchemy Creative is another very innovative video production agency creating unique advertising for its clients. Catering more for enterprises and the mid-range markets, they can provide very skillful 2D animations and other graphic design work while the main focus is on videos for commercial and corporate use - even documentaries - and can count some big brands on their client list to indicate that they have the muscle to take on the requirements of some industry giants. Reviews and testimonials are fairly uniform in describing Alchemy Creatives’ superb service - one that exceeds expectations - and that projects are completed in a timely manner and all with top-level professionalism and skill.
Clients include:
- Adobe;
- Google;
- eBay;
- PayPal;
- Advance Auto Parts.
Pricing:
- $25,000+
8. Demo Duck
Another Illinois-based company, Chicago’s Demo Duck website playfully compares the hunt for a decent video production agency to dating, concluding that if that were the case - then they are marriage material. Explainer videos are Demo Ducks’ specialty service. Their website, more seriously, claims that it is their mission to be the video production company that ‘solves complex problems beautifully’. One look at their client list leaves no doubt that this must be the case. Demo Duck thrives on creating concepts for their clients, knowing that generating excitement around a product is the core cause of a project. They also like to get involved with their clients, harvesting as much information as they can in order to be able to deliver the best and most relevant finished product to their customers and product marketing needs.
Customers include:
- FEMA;
- The American Society of Gene and Cell Therapy;
- Canon;
- Geico;
- Blue Cross Blue Shield.
Pricing:
- $5,000+
9. VeracityColab
Household names around the world have gone to VeracityColab for their top-tier video productions. Now with more than ten years of experience under their belts, VeracityColab’s creations center on evolving brand identity with creative, impactful marketing strategies with the promise of being able to get the perfect message across to a business’s customers. They are also another best commercial video company that likes to get stuck in and be knowledgeable about their client’s brand ID, as well as the specific product or service to be advertised. On record they say that they view videos as “weapons of persuasion”: what will this video make you think, feel, and do? Knowing who someone is and what they want and why are all questions they’ll ask. The answers then become the groundwork they’ll put down to build upon and create a finished, polished commercial video with optimal performance for any firm wanting to propel their brand forward and upward.
Clients include:
- Microsoft;
- AT&T;
- Adobe;
- Thermo Fisher;
- Experian.
Pricing:
- $10,000+
10. 5:00 Films and Media
Maryland-based 5:00 Films and Media, established in 2004, have garnered a large client list, as well as 70 awards for their commercial video production work. Aligning themselves with each business and desired goal, 5:00 FIlms and Media understands well the challenges faced by businesses and the way to solve them with ingenuity and creativity. At the heart of their projects is a focus on the development of a marketing strategy that runs parallel with the client’s mission statement and marketing agenda that will inspire them more, as well as the current and future customers of their clients. Experts at 2D and 3D animation, rotoscoping, making documentaries and commercial videos, 5:00 FIlms and Media have made a name for themselves as one of the top commercial video companies on a very busy market.
Client list:
- IBM;
- NBC;
- Paramount;
- Lowes;
- Smithsonian.
Pricing:
- $10,000+
11. FD Productions
Overseeing every factor of video production, from editing, digital media, graphics, and brand entertainment, FD productions provide full service and professionalism. Taking on commercial, corporate, documentary, and music video projects, Belgium’s FD Productions are a versatile commercial video production agency. Specialists in commercial and entertainment projects, they create stunning, cinematic results with top-tier production values. Another provider of commercial video production services with some huge high-end clients, FD Productions has become a stand-out in the field.
Clients include:
- Porsche;
- NBC;
- The Ritz-Carlton;
- Google;
- Technicolor.
Pricing:
- $5,000+
Conclusion
The planning and management of a marketing strategy is a lot of hard work and can become very involved, as well as expensive. When the addition of a commercial video is thrown into the mix, it can present an even greater challenge for marketing and sales teams. What angle should a video be approached at, how many people will need to be involved, any slogan requirements and product-specific details that have to be incorporated, budgetary allowances, and so on. It’s best to leave some room for maneuver when looking at budget requirements so that it isn’t a shock if you need to raise the ceiling. But putting money into hiring TV commercial production companies can be as good of an investment as your firm can make. With the recruiting of a top commercial video agency, the return of investment can materialize before you know it and have been worth every invested cent.
The list above is just a drop in the ocean of commercial video production companies but all 11 are solid shoulders to carry your brand messaging across tv and mobile device screens around the world. Reviews for commercial video production firms are available, and many of the agency’s own sites carry testimonials from clients, including those from the upmost rung of the business ladder.
Today, with more and more businesses jockeying for a position to be their industries leader, all while the need to be noticed becomes more of a key factor in the digital and social media age, adding a commercial video to your marketing campaign strategy is intrinsic to business growth and brand recognition.
FAQ
How much does it cost to hire a production company for a commercial?
The price tag on a commercial is dependent on a number of elements. The running time of the commercial is a large factor in the overall cost, but other key ingredients have to be taken into consideration as well, such as location and any on-screen graphics. Other expenses can include voiceovers, rights to any music (or for an original piece to be commissioned), and the hiring of any actors.
The industry standard cost for an agency-made commercial is $1,000 per minute. So, $5,000 could get you a 5-minute video. Therefore, you should expect anything with a running time of half an hour to come with a price tag of around $30,000.
Will commercial video production help to grow video marketing?
Video has become a crucial component for marketing and promotional business activities. With the constantly blooming evolvement of online commerce and across social media, video is now a core method by which a company can get its brand and message delivered to as high a number of people as possible in the shortest amount of time. Engaging with both current and potential customers through digital platforms with video helps retain and lure consumers. With more and more people turning to handheld, mobile screens, it’s an increasingly lively market in which to gain brand visibility and is very unlikely at this point in time to slow down.
How does commercial video production benefit marketing?
The main benefit of video marketing is that it is immediately engaging. Even with the sound down or while doing something else, the eye is drawn to moving images. Strong visuals pull people in and get their attention and curiosity levels up. Furthermore, just having the word ‘video’ in an email subject heading increases the likelihood of it being opened by almost 20%. Another huge benefit of a video is that web pages containing video content have a 50% better chance of appearing on Google’s first search page.
The creation of commercial video production may not seem cheap, but a high-quality video that is engaging and informative can see you get your ROI in no time. Don’t shirk on costs and your marketing video could be the best thing you do for your product. Videos rated at 4 - 5 stars have been proven to get twice the average conversions as those with 3 stars or less.
And finally, if you still have doubts that video could be beneficial to your business, consider this: video marketing campaigns increase business growth by almost 50% more over 12 months compared to businesses that don’t.
What is the most profitable market for commercial video production?
There’s no real set answer, other than ‘it can vary’. Ultimately the market within any industry profits from the utilization of commercial video advertising. Just looking around, you can see the impact advertising has on beverage companies and clothing companies, the makers of mobile devices and household appliances. A simple photo and some brief informative text didn’t push the sale of iPhones and Dyson vacuum cleaners through the roof. All marketplaces profit from the use of strategic commercial video production. To be the industry leader within a specific field can depend massively on quality video advertising.
