Best SaaS Marketing Companies Review: Basic Concepts & Features
The number of SaaS (software as a service) marketing companies has been on the rise since 2020 when brands started migrating increasingly online and using SaaS.
This is primarily due to the pandemic but also due to changes in the mindset of society, which is now focused on the adoption of digital technology in their lives and businesses. So the need for software is increasing every year. And according to Finances Online research, the Saas market is expected to reach over $600 billion by early 2023.
In this article, we're going to discuss top SaaS marketing companies and their activities, focusing on reliable organizations that are successful in their environment.
SaaS Knowledge Base
To get insightful into SaaS marketing companies, we should first look at the basic concept of "software as a service" to understand what tools are used for work.
SaaS is an app that works through a web browser (web interface). And all such solutions are hosted by a provider on a separate cloud servicer. Almost every employee of any company, from managers to business owners, uses SaaS software daily, as well as every PC or smartphone user. Google Drive or YouTube Music are just a few examples of popular solutions in our daily lives. Many businesses also use an endless number of SaaS-related programs and apps, from CRM to IP telephony.
The main feature of SaaS is that it doesn't require installation on a specific device - it's already hosted on a cloud server. To start working, brands only need to connect to the service (i.e., a SaaS platform). It boasts immediate availability and cost-effectiveness (pay-as-you-go model). It provides more flexible and scalable operations for your business with dramatically reduced deployment times.
How SaaS Works
On their websites, companies tell us about their solutions, goals, and activities. So, SaaS works without being tied to a specific location - brands can access the necessary features through an online app. Thus, if a business owner decides to use SaaS, he/she gets remote access to the service, which allows working from anywhere in the world.
To understand how SaaS works, let's highlight the main criteria:
- Designed for remote work;
- Can be used by several people or a team;
- Pay-as-you-go model;
- Quality tech support and full responsibility of the provider.
SaaS marketing companies recommend all B2B businesses promote by providing free access to their solutions for a certain period of time. This way, users can test and evaluate the solution to make a well-thought-out subscribing decision.
SaaS Advantages
SaaS has a number of advantages for both business owners and casual users. Here are some of the conveniences that it provides:
- Scalable and flexible solutions;
- No installation required;
- Cost-effectiveness (sometimes even free of charge);
- Fast time-to-market with a low TCO;
- Easy setup and access from any location;
- Lifetime tech support and automatic updates;
- Focused on business growth.
Despite all the advantages, SaaS marketing companies highlight one significant disadvantage - its app performance depends on the speed of your Internet connection.
SaaS Examples
The simplest example of SaaS is your corporate Gmail. Moreover, CRM (customer relationship management) and workflow systems, digital calendars, and other similar solutions are also considered SaaS-related software.
Saas systems are used in almost all business areas and niches. You can find a wide range of solutions for sales management, customer relations, finance, human resources, invoicing, etc. online on introductory websites. Here's a shortlist of SaaS solutions grouped by purpose:
- Document storage & sharing services: Google Drive, OneDrive, Dropbox;
- Email marketing services: MailChimp, SendPulse, CarrotQuest, Constant Contact;
- Payment systems: PayPal, Stripe;
- Messengers: Gmail, Slack, Microsoft Teams, Telegram.
All of the above solutions are used everywhere to improve business productivity. But how do you promote your product on the market? In this case, brands turn to SaaS marketing companies. Let's take a look at their work features and review the best players on the market.
About Saas Marketing
To begin with. let's understand what SaaS marketing means. It is simply a method that brands use to promote their cloud-based software. Say, if you offer your customers to use your solutions, SaaS marketing is already involved.
Just like with any other product, selling SaaS online (or offline) without a well-defined marketing strategy can be a real challenge. Thus, marketers recommend hiring special agencies as time-effective and cost-effective solutions for your business.
By turning to SaaS marketing companies, agencies get access to marketing automation tools, can track analytics and campaign effectiveness.
That said, the B2B segment needs an agency with great experience in SaaS B2B marketing. The best companies are focused on providing professional help to SaaS agencies since they know the market perfectly, have proven promotional strategies and valuable insights.
SaaS Marketing Companies
SaaS marketing agencies offer their services to businesses to promote their solutions online, attract potential customers, increase sales, optimize websites, and so on.
SaaS Marketing Activities
Each business has its own marketing pain points, and the task of SaaS marketing agencies is to find and eliminate them. The responsibilities of these agencies include:
- Continuous growth strategy;
- Converting PPC results into customers;
- Understanding available data and analytics;
- Make the most of your business budget.
Increasing Conversions
According to marketing experts, the main problem faced by SaaS companies is that they don't get to the root of the problem. As a result, businesses spend money on solutions that don't pay for themselves at all.
For example, SaaS firms often reinforce their social media strategies while neglecting the website. Thus, implementing strategies that don't pay off, businesses only waste their time, money, and customers. B2B firms know how to fix this, they are able to reduce risks and bring positive results in a short period of time.
SaaS Marketing Company Services
SaaS marketing agencies are engaged in assessing marketing strategies and budgets, as well as data analysis, promotion on social networks, video marketing, cost optimization, proper Google AdWords use, and more. The firms can offer various options for business promotion but their main services are as follows:
- Lead generation;
- Attracting customers;
- PPC advertising;
- SEM and SEO;
- Content marketing.
As for strategy development, experts recommend using a set of services to determine the most effective options for SaaS popularization.
So where do you find reliable SaaS marketing agencies?
The answer is, obviously, "on the Internet." However, you should consider certain aspects when choosing a B2B SaaS marketing company.
That said, before making a hiring decision, you want to carefully study reviews of a few suitable companies. Check their portfolios in terms of SaaS promotion cases to see if they have the necessary services that fit your business goals. You want to understand how their previous experience can affect the final result.
Top 11 SaaS Marketing Companies
Right off the bat, we'd like to note that you will be choosing from the best SaaS marketing agencies available online. Since finding a reliable partner in this area can be quite challenging, we have already done all the hard work for you, i.e. analyzed the most reputable organizations on the market.
With that said, let's get to the top 11 SaaS marketing firms with an excellent record that will lead your business to success.
NoGood
NoGood is a growth hacking agency and an undeniable leader in B2B SaaS marketing. The company has been providing its services to the market for almost 50 years. It should be noted that NoGood does not specialize in SaaS business marketing and focuses on multiple industries. However, the firm has been involved in the growth of many SaaS businesses and startups.
Being among the top companies, NoGood's list of achievements includes helping global SaaS collaboration software generate effective content and scaling a Tesla car subscription startup.
NoGood's motto: "Get more leads for less money."
Company services: content marketing, SEO, SEM/PPC, social advertising for SaaS companies, newsletters, branding, SMS marketing, etc.
Roketto
Roketto is a B2B SaaS marketing firm that offers other companies to scale their business and maintain it at a high level by providing predictable growth.
To promote SaaS agencies, the inbound marketing, and web design agency uses cold calling techniques, emails, and social media advertising in their promotion strategies. Their list of Roketto's clients includes brands like Speedy Search, Align Ortho, and others.
Apart from the SaaS industry, the agency also specializes in real estate, industrial, and manufacturing areas. According to experts, Roketto is among the top 10 SaaS marketing companies.
Roketto's motto: "Need Predictable."
Company services: inbound marketing, website design, AdWords, SEO, content marketing, etc.
Single Grain
Single Grain is a full-service digital marketing agency focused on helping large SaaS brands drive traffic and grow revenues online. The agency offers a wide range of services, from funnel design to PPC campaigns. Single Grain has already cooperated with brands like Amazon, Salesforce, and Recurly.
Focused on making their clients successful, the agency helps organizations improve their marketing skills. They are also into SEO, content marketing, low-cost user engagement, and conversion growth. Single Grain's methodology for leading an agency to success is to analyze its marketing opportunities, create a well-thought-out strategy with further full deployment.
Single Grain's motto: "We ensure sustainable growth of outstanding companies."
Company services: SEO, PPC, creating ROI-focused and data-driven marketing strategies, team and individual training, ClickFlow software (free to try), podcasts, Amazon ads, etc.
BAMF Media
Experts at BAMF Media know exactly how to take businesses and personal brands to new heights. The agency helps find customers for SaaS companies on LinkedIn by using wise storytelling techniques to attract more customers to your business.
BAMF Media is among the best SaaS marketing companies that offer a unique approach to accelerating business growth via email marketing and LinkedIn. With a team of experts "at the helm," all of BAMF Media's activities are based on research, innovation technologies, and creativity.
BAMF Media's motto: "LinkedIn Marketing for Real Growth."
Company services: growth strategy, LinkedIn Influencer Service, content marketing, paid media, PR, and more.
Deviate Labs
Deviate Labs is a growth marketing consulting agency known for its creative marketing tactics, growth hacking framework, and SaaS marketing software. The company offers a set of SaaS agency consulting and executing promotion services.
In the first case, the organization will get reasoned answers to eliminate its pain points, from go-to-market strategies to overall marketing assessment. The second option involves a team of experts in digital SaaS marketing.
Deviate Labs is among the top 10 companies, helping mid-sized SaaS companies, startups, and billion-dollar enterprises grow their revenues across various industries. Dollar Shave Club, Billboard, Univision, Shark Tank, ABC NEWS, CBS, VentureBeat, Tech Cocktail, and Product Hunt are among the clients of the company.
Deviate Labs' motto: "Growth. Marketing. Agency."
Company services: retargeting, PPC, SEO, collaborative marketing, social media strategy, analytics, design, and more.
Directive
More than 200 SaaS companies trust Directive due to its effective marketing solutions. The performance marketing agency for SaaS really delivers what's promised. Among the most famous brands that used services of this growth-focused agency are SAMSUNG SDS, Betterment, Cisco, Xactly, and TigerConnect.
Directive's team of high achievers consists of professionals in the software industry, SaaS marketers, and lead generation experts. The main goal of the agency is to feed hungry leads to your sales pipeline, exceeding the expected, even when it seems impossible. The agency has specialized processes for every lead generation channel and will stay in touch to discuss all the details of the promotion process for SaaS businesses.
Directive's motto: "Achieve goals beyond the reach of others.
Company services: SEO for SaaS companies, paid media, marketing operations, client-oriented strategies, and creative solutions.
Bay Leaf Digital
If you are looking for a full-service SaaS marketing company, then Bay Leaf Digital can be your perfect choice. Founded in 2013, the company has been in the market to promote emerging firms for almost 10 years.
The company provides its services to many B2B SaaS companies and niche-famous software companies. Some of BLD's well-known clients include Travelocity, Angie's List, and Citigroup. Bay Leaf Digital helps use SaaS analytics competently by choosing the right solutions to increase sales.
Bay Leaf Digital's motto: "Turn useful information into winning strategies."
Company services: web analytics, SEO, contextual and media advertising, content marketing, automation of SaaS marketing, promotion on social networks, SaaS strategy development.
Inturact
Inturact is a SaaS Consulting agency that offers B2B services for businesses that are ready to start growing. It doesn't matter if you're a startup or a large enterprise - everyone can take advantage of Inturact's data-driven product-led growth approach.
The agency will align your digital marketing with your sales objectives via advanced tech solutions and expand your reach. Inturact will equally make every effort to make your business thrive and increase your revenue.
A clear vision of SaaS development experts, customization, and data analysis - this and much more attract clients to Inturact. The company is also among those companies that provide professional business recommendations on the development of B2B SaaS.
Inturact's motto: "Stop guessing and start growing."
Company services: B2B SaaS marketing, inbound marketing, growth hacking, web design & development, content marketing, graphic design, analytics tracking & setup, data analysis, B2B SaaS consulting, and more.
HookLead
For those of you who trust only proven SaaS digital marketing systems, HookLead is totally worth considering. The agency helps accelerate SaaS sales, attract and retain the target audiences of firms. The firm's managers are into marketing for software companies for over a decade. They will create a solid funnel with predictable growth for a continuous flow of quality leads. Agency experts will answer any of your questions and offer a range of suitable marketing services to turn your new leads into sales.
What does HookLead use? Advanced technologies and proven client-focused methods of SaaS promotion. The main rule of the agency is doing the right thing to help accelerate business growth.
HookLead's motto: "Proven SaaS marketing solutions to accelerate your growth."
Company services: marketing automation, lead generation, landing page conversion design, PPC, website analytics, LinkedIn marketing, etc.
SimpleTiger
SimpleTiger refers to those companies that simplify SEO and content marketing processes for SaaS firms. The remote B2B-specialized agency knows how to achieve high results for any business. Team members of SimpleTiger help their clients increase traffic, conversions, and sales. During the last decade, the agency has managed to successfully cooperate with hundreds of businesses, focusing on bringing the most effective growing process to every project.
To make a SaaS company grow, the results-oriented agency uses a comprehensive approach, successfully applying SEO elements, paid advertising, technical optimization, and content marketing. To learn more about their methods, you can check their LinkedIn, Facebook, or Twitter.
SimpleTiger's motto: "Just effective marketing."
Company services: keyword research, SEO for SaaS, technical optimization, paid advertising, content marketing, link building.
Kraftblick
Startups and large B2B SaaS companies often turn to Kraftblick for marketing services. This is an agency that specializes in promoting software businesses. The agency will help you get high rankings in Google, get quality leads for your SaaS or custom software company, use AdWords in the most profitable way, and increase conversion rates at every stage of the funnel.
Kraftblick is a partner of Google, which increases its credibility. The company’s motto is: "We are here to help." And they do their job well. Kraftblick’s list of services includes digital SaaS consulting, digital consulting, discovery & planning, paid advertising consulting, content marketing consulting, and SEO consulting.
Tips on How to Choose SaaS Marketing Companies
Although we took a quick look at the best agencies, you, as a SaaS business, can, of course, continue to search for your perfect candidate.
However, we have a few more recommendations on choosing SaaS marketing companies:
- Determine your main requirements for a SaaS company, as well as your goals. When promoting your solution, you want to understand exactly what you need to achieve and how fast you want it;
- Determine what types of services are most relevant to you today. Perhaps you know what kind of promotion strategy you want to pursue. This can be search engine optimization or a set of comprehensive services from SaaS marketing companies;
- Estimate what budget you can allocate for promotion;
- Evaluate the experience of your chosen companies. If you're planning to scale your SaaS company, you will need an agency with experience in your niche;
- Evaluate your chosen candidates based on their online rating and reviews, as well as feedback from their former clients on related forums and independent third-party resources.
The deciding factor, however, should always be an interview with a SaaS growth agency you plan to hire. If the firm fits all your main parameters and shares your values, there's a sense to discuss the cooperation details, talk to the team or a dedicated specialist.
How Much Does It Cost to Hire SaaS Marketing Companies?
Top SaaS companies usually don't set fixed prices for their services since it all depends on the goals, size, and budget of the business itself.
Most companies offer custom solutions considering every business detail and requirement. In any case, software as a service firms have an opportunity to get a free consultation with a dedicated account manager and receive a rough guide to the pricing of the project.
However, most experts agree that getting results from a campaign requires spending at least 8% of your revenue.
Conclusion
The SaaS sphere is growing fast, with SaaS companies getting more and more in demand. Naturally, along with this, the competition will also increase. Consequently, SaaS companies need to pay special attention to marketing issues to stay ahead of their opponents.
Since the software as a service sector will only continue to grow, brands will increasingly turn to SaaS marketing companies for help.
FAQ
What SaaS products do ad/digital/interactive agencies use?
Such agencies mostly use SEO, content marketing, PPC, design, consulting, social media promotion, paid advertising, video marketing, media, and more.
What makes a great SaaS website?
We'd like to highlight 5 elements that increase the site's ranking in Google SERP: company uniqueness, a CTA, quality content (text/images/video), visible company contacts, and a product demo.
What are the most successful examples of SaaS services?
A prime example of such software is Salesforce, which helps brands manage their business and automate many routine processes. Another popular cloud solution is Google Workspace, which can be used for free. No less popular are HubSpot, Slack, and DropBox.
What SaaS tools do performance marketing agencies use?
Ahrefs helps achieve SEO goals, Google Analytics can be used for traffic reporting or conversion tracking, and Semrush offers the necessary tools for optimization and digital marketing.
What are the best tactics for marketing a SaaS startup?
The best primal strategy for Software as a service startup marketing is to determine your target audience, define your goal, use relevant communication channels, offer your customers a free version of the product, and test your marketing campaigns.
