Project Bionic

Social Media resides in the eye of the beholder. Some businesses see it as the Holy Grail, the answer to all their problems, a magic wand that will cure all that ails them and physically force new customers to buy their products. Others see it as a fad, a nuisance, a medium to only engage with grudgingly.

The truth lies in the middle. Social Media is a tool. It’s a microphone. It’s a comment card. It’s a round table. It’s a billboard. It’s a therapist’s office. It can be many things, which is why Social Media is such a wonderful tool for brands. But it’s not magic.