Wolves Not Sheep

Wolves Not Sheep is a positioning studio. We work hands-on with early-stage founders to shape & express the value they offer.

Building a successful startup hinges on one thing. Convincing others there’s value in it – that makes customers, investors, and talent take notice.

After working with hundreds of businesses, established and new, big and small, we’ve learned that clearly articulating this value sets the foundational direction of a company and is one of the hardest and most common challenges faced.

To help, our team utilizes a wide set of disciplines to shape and express the value each new venture has to offer. From guidance to hands-on support, doing this can include strategy, business design, as well as design and development of both brand and digital experiences.

Our focus is on pre-seed and seed-stage startups. We also work with growth-stage startups typically as they scale from early-adopters to the larger market and are often sought out by corporate innovation teams.

Wolves, Not Sheep - A Positioning Studio

Startup success hinges on one thing – convincing others there’s value in it. We work hands-on with founders to make customers, investors & talent take notice.